Collaborative consumption is becoming more mainstream as consumer values shift
Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption.
Trend Themes
1. Collaborative Consumption - The rise of community-based sharing services is driven by convenience, environmental awareness, and growing aversion to overt consumption.
2. Peer-to-peer Platforms - Facilitating direct exchange between consumers creates disruption opportunities such as cost reduction in traditional services and incentivizing participation through communal reward systems.
3. P2P Asset Sharing - Shared ownership platforms creates opportunities for communities to collectively benefit from, and use, assets they may not have access to individually.
Industry Implications
1. Transportation - Ride-sharing services using digital currencies or P2P networks can increase competition and potentially reduce transportation costs for consumers.
2. Hospitality - Shared accommodation spaces and hotel group booking services can increase access to affordable vacation properties while also fostering new social connections and experiences.
3. Consumer Goods - Online rental directories and product sharing platforms can incentivize sustainable practices and offer cost-effective alternatives for consumers in a sharing economy model.
9 Featured, 81 Examples:
497,039 Total Clicks
Date Range:
Mar 14 — Dec 14
Trending:
Warm
Consumer Insight Topics:
