Category
Lifestyle
Serial Snacking
Trend cluster
Category
Share
Economy
Collaborative consumption is becoming more mainstream as consumer values shift.
5.0
Trend score
Trend
What is the Share Economy trend?
Share Economy: With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption.
Trend themes
Themes within the Share Economy trend
Three behaviours holding the trend together01
Collaborative Consumption
The rise of community-based sharing services is driven by convenience, environmental awareness, and growing aversion to overt consumption.
02
Peer-to-Peer Platforms
Facilitating direct exchange between consumers creates disruption opportunities such as cost reduction in traditional services and incentivizing participation through communal reward systems.
03
P2P Asset Sharing
Shared ownership platforms creates opportunities for communities to collectively benefit from, and use, assets they may not have access to individually.
Industry implications
What the Share Economy trend means for industry
Where the trend changes the playbookFor
Transportation
Ride-sharing services using digital currencies or P2P networks can increase competition and potentially reduce transportation costs for consumers.
For
Hospitality
Shared accommodation spaces and hotel group booking services can increase access to affordable vacation properties while also fostering new social connections and experiences.
For
Consumer Goods
Online rental directories and product sharing platforms can incentivize sustainable practices and offer cost-effective alternatives for consumers in a sharing economy model.
Trend signals
Trend signals for Share Economy
Trend score 5.0 out of 10, from popularity 91%, activity 52%, freshness 8%.
Popularity91%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Share Economy trend
9 featured examples from Mar 2, 2014 to Oct 15, 2015CategoryEco
Communal Rental Services
Rentinue's Rental Directory Helps You Find and Locate Items for Rent
Online marketplaces like Rentinue are disrupting traditional retail by providing a platform for peer-to-peer rentals, allowing individuals to monetize their unused items.
CategoryBusiness
Luxurious Location Rentals
This Airbnb Style Event Space Rental Platform Focuses on Unique Venues
Disruptive innovation opportunity: Provide end-to-end event space rental solutions that offer a wide range of unique and luxurious venues for corporate functions and special event…
CategoryAutos
Secretive Car-Swapping Initiatives
The Porsche Blind Trade Lets Participants Roll the Dice
The Porsche Blind Trade disrupts the traditional car dealership model, offering a unique car swapping experience that could attract a new customer base and increase brand loyalty.
CategoryTech
Video Game Swapping Services
Game Gorilla Lets You Trade Games for the Ones You Really Want
Gaming companies can explore video game swapping services to retain customers and increase engagement.
CategoryUnique
Festive Sweater Rentals
Rent the Runway Lets You Rent an Ugly Holiday Sweater for Christmas
Companies in the fashion rental industry can capitalize on the growing demand for rented clothing, particularly in specialized categories like holiday sweaters.
CategoryBusiness
Crowdsourced Social Courier Platforms
Muber is a Peer-to-Peer Package Delivery Service
E-commerce providers can leverage crowdsourced parcel delivery services like Muber to improve customer experience and reduce delivery costs.
CategoryTech
Hotel-Sharing Platforms
This Service Helps Travelers Rent Vacation Properties as a Group
The hospitality industry can leverage group accommodation trends to offer larger units and attract budget-conscious travelers.
CategoryAutos
Decentralized Cryptocurrency Carpool Apps
The La'Zooz Ridesharing Platform Runs on Digital Tokens
Disruptive innovation opportunity: Enhance the current ridesharing industry by developing decentralized, cryptocurrency-based models that democratize ownership and reward user par…
CategoryAutos
Premium-Pooling Platforms
This P2P Car Insurance Startup Lets Groups Combine Premium Payments
Disruptive innovation opportunity: Transforming the traditional insurance industry by leveraging P2P and group payment models.
