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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,214 more

Fashionable Functionality

Materials for active lifestyles become a mainstay in the industry

Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
496,470 Total Clicks
Date Range:
Sep 13 — Dec 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sophisticated Cycling Apparel
Sophisticated Cycling Apparel
The LUNIS Apollo Pants Marry Fashion with Rugged Versatility
One of the biggest problems with cycling apparel is that it looks like cycling apparel, which is a nonissue with the LUNIS Apollo Pants that can easily pass as contemporarily stylish slacks. Made... MORE
Day-to-Night Workout Apparel
Day-to-Night Workout Apparel
Lululemon Workout Clothes Release a Line Appropriate for Happy Hour
It is no surprise that Lululemon workout clothes are extremely popular. The Lululemon &go; line is taking your gym attire to the next level. The active clothing line is launching a new line which... MORE
Bike-Friendly Officewear
Bike-Friendly Officewear
The Commuter Suit by Parker Dusseau Focuses on Movement
Riding bicycles to work is becoming a much more popular form of transportation because it avoids a lot of hassles including traffic jams and sardine subway rides; the Commuter Suit addresses this... MORE
Athlete-Inspired Dress Shirts
Athlete-Inspired Dress Shirts
Mizzen+Main by Kevin Lavelle Guards Against Pit Stains and Wrinkles
While it is exciting that there are always so many innovative advancements when it comes to active wear, Mizzen+Main by Kevin Lavelle shows that another collection of apparel could use the same... MORE
play_circle_filled Bison Wool Socks
Bison Wool Socks
The Ultimate American Sock Uses Soft & Durable Bison Down
The Ultimate American Sock is a high-quality bison down and merino wool sock created by United By Blue, an outdoor lifestyle apparel company that strives to fuse high-quality products with socially... MORE
play_circle_filled Workout-Monitoring Sportswear
Workout-Monitoring Sportswear
The Ralph Lauren Polo Tech Shirt Monitors Physiological Info
Ralph Lauren will soon be launching its cutting-edge Polo Tech shirt, that will monitor the biological and physiological information of its wearer. The shirt, which was developed in partnership with... MORE

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Street Art Cycling Gear
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Style-Conscious Cycling Bags
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Seductive Workout Fashion
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play_circle_filled Biometric Workout Shirts
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play_circle_filled Multipurpose Bicycle Bags
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Hilarious Hardcore Exercise Shirts
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Health Monitoring Shirts
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Multipurpose Dress Shirts
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play_circle_filled 100-Wear Button-Downs
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play_circle_filled Sweat-Free Oxford Shirts
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Seaside Militant Lookbooks
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The Espionage 2013 Spring/Summer Collection is Vintage-Inspired
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ThreadLab Dress Shirts Need to Be Ironed Together Before Wear
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The Apollo Dress Shirt Incorporates Spacesuit Technology
play_circle_filled Workout-Monitoring Clothes
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The SQUID Shirt Optimizes a Person's Gym Time
Ruggedly Sophisticated Lookbooks
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The Rhett Bonnett Fall/Winter Shoot is Impeccably Layered
Splattered Paint Shirts
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The Hixsept Fall/Winter 2011 Collection is Jackson Pollock-Inspired
Health-Tracking Tank Tops
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The Nuubo Smart Shirt Gives Hospital Patients the Freedom to Move
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