Category
Fashion
Scaled Restraint
Trend cluster
Category
Fashionable
Functionality
Materials for active lifestyles become a mainstay in the industry.
4.4
Trend score
Trend
What is the Fashionable Functionality trend?
Fashionable Functionality: Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
Trend themes
Themes within the Fashionable Functionality trend
Three behaviours holding the trend together01
Fashionable Functionality
Garments made with fabrics typically designed for active lifestyles and comfort in garments satisfy a need for versatile goods with health and lifestyle in mind.
02
Multi-Purpose Apparel
Athletic wear technology merged with traditional dress, cycling and work wear to provide practical multi-functional clothing staples that suit various lifestyles and occasions.
03
Smart Wearables
Monitoring of biological and physiological information is incorporated in sportswear garments for data analysis, creating further opportunities to innovate in advanced wearable technology.
Industry implications
What the Fashionable Functionality trend means for industry
Where the trend changes the playbookFor
Fashion and Clothing
By merging athletic garment technology with traditional clothing apparel, brands can innovate all genres of clothing offering customers multi-purpose, style-forward wardrobe staples.
For
Fitness & health tech
Smart wearables for sportswear apparel offer innovative ways to monitor physiological information, presenting health professionals with an opportunity to create further advanced wearable technology.
For
Sustainable product manufacturing
Companies are fusing environmentally friendly production practices with socially conscious business models, creating all American products with little environmental impact and stimulating consumer demand for ethically sourced clothing.
Trend signals
Trend signals for Fashionable Functionality
Trend score 4.4 out of 10, from popularity 67%, activity 57%, freshness 8%.
Popularity67%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Fashionable Functionality trend
6 featured examples from Sep 24, 2013 to Nov 27, 2014CategoryLifestyle
Sophisticated Cycling Apparel
The LUNIS Apollo Pants Marry Fashion with Rugged Versatility
The sportswear and activewear industry can explore incorporating fashion-forward designs without compromising on performance and functionality.
CategoryFashion
Day-to-Night Workout Apparel
Lululemon Workout Clothes Release a Line Appropriate for Happy Hour
Companies in the activewear industry can capitalize on the trend of versatile day-to-night workout apparel.
CategoryFashion
Bike-Friendly Officewear
The Commuter Suit by Parker Dusseau Focuses on Movement
Opportunity for disruption: Innovating within the fashion industry to meet the changing needs of bike commuters, offering stylish and functional clothing options.
CategoryFashion
Athlete-Inspired Dress Shirts
Mizzen+Main by Kevin Lavelle Guards Against Pit Stains and Wrinkles
Incorporating active wear technology into dress shirts presents a disruptive innovation opportunity in the fashion and apparel industry, providing consumers with more comfortable…
CategoryFashion
Bison Wool Socks
The Ultimate American Sock Uses Soft & Durable Bison Down
Opportunity for apparel brands to create high-quality, eco-friendly products using innovative materials like bison down and merino wool.
CategoryLifestyle
Workout-Monitoring Sportswear
The Ralph Lauren Polo Tech Shirt Monitors Physiological Info
Manufacturers of sportswear can leverage the use of technology and data analytics to develop innovative and smart sportswear products that meet the needs of customers.
