Materials for active lifestyles become a mainstay in the industry
Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
Trend Themes
1. Fashionable Functionality - Garments made with fabrics typically designed for active lifestyles and comfort in garments satisfy a need for versatile goods with health and lifestyle in mind.
2. Multi-purpose Apparel - Athletic wear technology merged with traditional dress, cycling and work wear to provide practical multi-functional clothing staples that suit various lifestyles and occasions.
3. Smart Wearables - Monitoring of biological and physiological information is incorporated in sportswear garments for data analysis, creating further opportunities to innovate in advanced wearable technology.
Industry Implications
1. Fashion and Clothing - By merging athletic garment technology with traditional clothing apparel, brands can innovate all genres of clothing offering customers multi-purpose, style-forward wardrobe staples.
2. Fitness & Health Tech - Smart wearables for sportswear apparel offer innovative ways to monitor physiological information, presenting health professionals with an opportunity to create further advanced wearable technology.
3. Sustainable Product Manufacturing - Companies are fusing environmentally friendly production practices with socially conscious business models, creating all American products with little environmental impact and stimulating consumer demand for ethically sourced clothing.
6 Featured, 51 Examples:
532,424 Total Clicks
Date Range:
Sep 13 — Dec 14
Trending:
Warm
Consumer Insight Topics:
