Beacon Shoptimization

Seeking to anticipate consumer interests, brands collect consumer data

Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
81,118 Total Clicks
Feb 15 - Mar 16
Average
Featured Examples
Beacon Retail Tags - The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
SCORE 5.6
Warm 893 Clicks Pub: Mar 8, 16
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
The retail shopping experience is becoming increasingly focused on smartphone integration, which the Displaydata ‘Aura 29 BLE’ shelf label helps enhance. Capable of offering retailers... [More]
Lifestyle-Oriented Retail Beacons - The New Barney's Manhattan Store Offers Shoppers Holistic Advice
SCORE 6.3
Warm 1,233 Clicks Pub: Mar 8, 16
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
The new Manhattan store location for Barney’s New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot. The new beacon technology being rolled... [More]
Pharmacy Beacon Technology - The Duane Reade App Vastly Improves Customer's In-Store Experience
SCORE 5.4
Warm 2,976 Clicks Pub: Feb 20, 15
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
For once, there is a tech update that will not frustrate consumers for its insignificant changes; instead, the updated Duane Reade app brings a meaningful revision that integrates iBeacon Bluetooth... [More]
Smartphone Coupon Campaigns - McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
SCORE 5
Average 707 Clicks Pub: Jan 8, 16
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
With a vast majority of consumers owning smartphones than ever, McDonald’s fast food restaurants took it upon themselves to make the in-store experience easier and more attune to this... [More]
Personalized Loyalty Keychains - Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
SCORE 5.2
Warm 957 Clicks Pub: Feb 16, 15
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... [More]
Beacon-Embedded Mannequins - The Westfield Ted Baker Store Introduces Location-Based Technology
SCORE 3.8
Mild 1,367 Clicks Pub: Feb 20, 15
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... [More]
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