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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,439 more

Beacon Shoptimization

Seeking to anticipate consumer interests, brands collect consumer data

Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
102,796 Total Clicks
Date Range:
Dec 14 — Mar 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Beacon Retail Tags
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
The retail shopping experience is becoming increasingly focused on smartphone integration, which the Displaydata ‘Aura 29 BLE’ shelf label helps enhance. Capable of offering retailers... MORE
Lifestyle-Oriented Retail Beacons
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
The new Manhattan store location for Barney’s New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot. The new beacon technology being rolled... MORE
Pharmacy Beacon Technology
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
For once, there is a tech update that will not frustrate consumers for its insignificant changes; instead, the updated Duane Reade app brings a meaningful revision that integrates iBeacon Bluetooth... MORE
Smartphone Coupon Campaigns
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
With a vast majority of consumers owning smartphones than ever, McDonald’s fast food restaurants took it upon themselves to make the in-store experience easier and more attune to this... MORE
play_circle_filled Personalized Loyalty Keychains
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... MORE
Beacon-Embedded Mannequins
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... MORE

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Related Examples

play_circle_filled Tablet-Powered Apparel Stores
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
play_circle_filled Next-Gen Pop-Up Shops
Next-Gen Pop-Up Shops
This Concept Pop-Up Store Envisions the Store of the Future
Omnichannel Retail Concepts
Omnichannel Retail Concepts
Cognizant Explores Tech-Integrated Concepts for Retail of the Future
Short-Term Retail Agency Pop-Ups
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
play_circle_filled Interactive Audio Tables
Interactive Audio Tables
HELLO WORLD! is a Magic Table That Brings Inanimate Objects to Life
Electronic Receipt Engagement
Electronic Receipt Engagement
Startup FlexReceipts Uses Digital Receipts as a Marketing Platform
Green-Roofed Retail Centers
Green-Roofed Retail Centers
The Part-Dieu Commercial Retail Center will Focus on Biophilic Design
In-Store Tasting Lounges
In-Store Tasting Lounges
La Cantina is an Italian Retail Concept with Immersive Tasting Options
Surplus Textile-Sharing Programs
Surplus Textile-Sharing Programs
The Squirrelz Sells Left Over Textiles to Creatives
Business-Messaging Services
Business-Messaging Services
The Hero App Allows Consumers to Communicate with Companies
Smartphone-Powered Shops
Smartphone-Powered Shops
This Unmanned Food Store in Sweden Does Not Have any Human Employees
Revamped Fast Food Packaging
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
Homemade Freezer Breakfast Sandwiches
Homemade Freezer Breakfast Sandwiches
These Handmade Egg McMuffins Offer a Healthy Pre-Made Meal
Fast Food Pie Lattes
Fast Food Pie Lattes
McDonald's Poland is Offering Apple Pie Hot Beverages
Upscale Fast Food Restaurants
Upscale Fast Food Restaurants
This McDonald's Modern Restaurant Design in Hong Kong is Futuristic
Fast Food Wasabi Condiments
Fast Food Wasabi Condiments
This Chain is Now Offering Wasabi Sauce at Its Singapore Locations
Fast Food Macaroni Meals
Fast Food Macaroni Meals
This Fast Food Chain Now Offers a Mac and Cheese Option for Kids
play_circle_filled Comforting Christmas Commercials
Comforting Christmas Commercials
This McDonald's Holiday Ad Shows Us the Importance of a Hug
LEGO Nugget Dispensers
LEGO Nugget Dispensers
This Building Block Machine Dispenses McDonald's Fast Food for Change
play_circle_filled French Fry Short Films
French Fry Short Films
McDonald's Introduced Its New Loaded Fries Through 'Fryflix' Ads
Colorful Beacon Apps
Colorful Beacon Apps
The LookFor App Turns Phones into Colorful Light Sources to Find Friends
Automatic Jukebox Apps
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
Members-Only Airlines
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
Beacon-Integrated Store Displays
Beacon-Integrated Store Displays
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
URL-Sending Beacons
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
Digital Customer-Engaging Stores
Digital Customer-Engaging Stores
GameStop Focuses on In-Store Experiences for the Online Shopper
Rewarding Hotel Apps
Rewarding Hotel Apps
The Marriott Uses Hotel Beacon Technology to Personalize Experiences
play_circle_filled Responsive Wi-Fi Technology
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
Promotional Restaurant Beacons
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
Location-Based Music Suggestions
Location-Based Music Suggestions
Shazam Will Now Make Music Recommendations Based on Where You Are
Assistive Library Beacons
Assistive Library Beacons
Using Emerging Library Technology, This Florida Library Keeps Current
Wireless Communication Tools
Wireless Communication Tools
ANT Radio Service Works Similarly to WiFi-Connecting Smartphones
Assistive Banking Apps
Assistive Banking Apps
The 'Barclays Access' Bank Technology Improves Accessibility for Customers
Starry Sky Photography
Starry Sky Photography
Andrew Whyte's Star Photography is Set Against the UK's Darkest Skies
Extravagant 3D Invitations
Extravagant 3D Invitations
Barney's Lady Gaga Workshop Invitations Were Delivered to a Lucky Few