Category
Lifestyle
Assisted Choices
Trend cluster
Category
Animal-Free
Festivity
Traditional holiday recipes are augmented with the vegan consumer in mind.
2.4
Trend score
Trend
What is the Animal-Free Festivity trend?
Animal-Free Festivity: Meat-free consumers are rebelling against turkey and dairy-laden goods by switching up traditional ingredients to make holiday meals more sustainable. As the health boom encourages consumers to think more critically about nutrition, vegan versions of holiday fare make cuisine more applicable for all.
Trend themes
Themes within the Animal-Free Festivity trend
Three behaviours holding the trend together01
Plant-Based Holiday Meals
Consumer demand for meat-free holiday meal options, creating an opportunity for plant-based substitutes and alternative ingredients for traditional holiday ingredients.
02
Health and Sustainability Concerns
Consumers are becoming more health-conscious and environmentally aware. This presents an opportunity for food companies to create healthier and more eco-friendly holiday offerings.
03
Alternative Dessert Options
The rise of dietary restrictions and alternative lifestyles has sparked demand for healthy and creative dessert alternatives to traditional holiday sweets.
Industry implications
What the Animal-Free Festivity trend means for industry
Where the trend changes the playbookFor
Plant-based Food Industry
The plant-based food industry has the opportunity to create new and innovative holiday meal options which appeal to the growing consumer demand for plant-based diets.
For
Sustainable Food Industry
The sustainable food industry can create more environmentally-friendly products to cater to holiday season consumers who are interested in sustainable living and reducing their carbon footprint.
For
Health and Wellness Industry
The health and wellness industry has the opportunity to provide companies with the necessary guidance and resources for them to create healthy alternatives for traditional holiday ingredients and desserts.
Trend signals
Trend signals for Animal-Free Festivity
Trend score 2.4 out of 10, from popularity 36%, activity 27%, freshness 8%.
Popularity36%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Animal-Free Festivity trend
5 featured examples from Nov 19, 2014 to Dec 17, 2015CategoryLifestyle
Vegan Seasonal Beverages
Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
The food and beverage industry can capitalize on creating vegan, plant-based, and raw products to cater to a growing market of health-conscious consumers.
CategoryLifestyle
Raw Christmas Cakes
These Frozen Dessert Pots are Perfect for the Holiday Season
The health food industry can capitalize on the trend towards healthier holiday desserts by offering a wider variety of raw, organic, and healthy treats.
CategoryLifestyle
Vegan Nut Roasts
Tesco's Meat-Free Nut Roast is an Option for Vegan Holiday Celebrations
Disruptive innovation opportunities to create new plant-based food products for the holiday season.
CategoryLifestyle
Paleo Eggnog Cakes
This Gingerbread Torte is Made with Gluten-Free Ingredients
The health food industry can capitalize on the trend towards vegan desserts by developing and promoting innovative plant-based products that cater to individuals with dietary rest…
CategoryLifestyle
Vegan Turkey Substitutes
Gardein's Turk'y Cutlet is a Great Plant-Based Turkey Alternative
The rise in demand for vegan turkey substitutes creates a market opportunity for companies in the plant-based food industry to develop innovative and delicious alternatives to tra…
