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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,253 more

Macho Snacking

Snack foods turn to overtly masculine aesthetics for gender-targeted appeal

Implications - Seeking to capture the attention of male consumers, brands are turning to overtly masculine aesthetics for appeal. Referencing elements like body strength and facial hair, brands are using blunt marketing tactics to not only attract male consumers, but also change the way traditionally female-targeted products are viewed.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
323,515 Total Clicks
Date Range:
Feb 13 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Manly Vegetarian Packaging
Manly Vegetarian Packaging
BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
A quick look at this packaging for men might have you thinking that there are some real meat products inside, until you take note of BUTCH’s slogan: “Real Men. Mock Meat.” The... MORE
Healthy Man Meals
Healthy Man Meals
Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods
Many convenient health-conscious food products are branded with dieting women in mind, but Stouffer’s launched Fit Kitchen as a way to appease men who felt that they were lacking hearty,... MORE
Masculine Snack Branding
Masculine Snack Branding
Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
After being extremely dissatisfied with finding bland, mushy snacks on the market, Andre Dang decided to develop Manfoods, a line of food for guys that has a satisfying crunch and crispness to it.... MORE
Masculine Brogurt Treats
Masculine Brogurt Treats
Powerful Yogurt Targets Manly Men Who Want to Find Their Inner Abs
At first Powerful Yogurt appears to be part of some Saturday Night Live skit. Nevertheless, this food item is all too real. Powerful Yogurt addresses the fact that almost all yogurt companies target... MORE
Bearded Organic Bars
Bearded Organic Bars
The Bearded Brothers Create Gluten-Free Energy Bars with Great Taste
The Bearded Brothers is a healthy snack food company run by—you guessed it—two bearded brothers who hail from Austin, Texas. The brothers pride themselves on creating organic, vegan... MORE
Masculine Frozen Meals
Masculine Frozen Meals
These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range
Kerry Group has announced a brand new range of frozen ready meals, as part of a collaboration with Men’s Health magazine in the UK, that are targeted towards health-conscious men who are short... MORE
Brutish Artisanal Jerky
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
Based in rural Georgia, Savage Jerky Co is a newly launched venture offering high quality small batch jerky in a selection of unexpected flavors. A Kickstarter success story, Savage teamed up with... MORE

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Vegan Jerky Snacks
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The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat
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Wheat-Free Jerky Products
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The Kagome Tomato Vending Machine Promotes Natural Energy
Dapper Organic Grooming Products
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