Snack foods turn to overtly masculine aesthetics for gender-targeted appeal
Implications - Seeking to capture the attention of male consumers, brands are turning to overtly masculine aesthetics for appeal. Referencing elements like body strength and facial hair, brands are using blunt marketing tactics to not only attract male consumers, but also change the way traditionally female-targeted products are viewed.
Trend Themes
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Macho Branding — Brands are turning to overtly masculine aesthetics for appeal, referencing elements like body strength and facial hair to attract male consumers.
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Healthy Convenience for Men — Brands are targeting men who are health-conscious and busy by providing a range of convenient healthy food options.
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Non-meat Options for Men — Vegetarian and vegan foods are being marketed to men with branding that emphasizes masculinity.
Industry Implications
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Food and Beverage — Many brands in the food and beverage industry are reconsidering their marketing approaches to target men who are traditionally ignored or underserved in the market.
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Health and Wellness — Brands are focusing on the health-conscious demographic and providing them with convenient and healthy food options.
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Packaging and Design — Creating packaging and design that appeals to men and their interests can be a disruptive approach that sets a brand apart.
