Category
Lifestyle
Assisted Choices
Trend cluster
Category
Macho
Snacking
Snack foods turn to overtly masculine aesthetics for gender-targeted appeal.
4.2
Trend score
Trend
What is the Macho Snacking trend?
Macho Snacking: Seeking to capture the attention of male consumers, brands are turning to overtly masculine aesthetics for appeal. Referencing elements like body strength and facial hair, brands are using blunt marketing tactics to not only attract male consumers, but also change the way traditionally female-targeted products are viewed.
Trend themes
Themes within the Macho Snacking trend
Three behaviours holding the trend together01
Macho Branding
Brands are turning to overtly masculine aesthetics for appeal, referencing elements like body strength and facial hair to attract male consumers.
02
Healthy Convenience for Men
Brands are targeting men who are health-conscious and busy by providing a range of convenient healthy food options.
03
Non-Meat Options for Men
Vegetarian and vegan foods are being marketed to men with branding that emphasizes masculinity.
Industry implications
What the Macho Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Many brands in the food and beverage industry are reconsidering their marketing approaches to target men who are traditionally ignored or underserved in the market.
For
Health and Wellness
Brands are focusing on the health-conscious demographic and providing them with convenient and healthy food options.
For
Packaging and Design
Creating packaging and design that appeals to men and their interests can be a disruptive approach that sets a brand apart.
Trend signals
Trend signals for Macho Snacking
Trend score 4.2 out of 10, from popularity 59%, activity 60%, freshness 8%.
Popularity59%
Activity60%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Macho Snacking trend
7 featured examples from Feb 27, 2013 to Apr 6, 2016CategoryLifestyle
Manly Vegetarian Packaging
BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
Innovative brands in this industry can create mock-meat and vegetarian products that target specific demographics such as men interested in non-meat protein sources.
CategoryLifestyle
Healthy Man Meals
Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods
Opportunity for frozen food companies to create healthier meal options with higher protein and complex carbohydrate ratios that appeal to men.
CategoryLifestyle
Masculine Snack Branding
Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
Opportunity for developing and marketing food and beverage products aimed at men, using simple, natural ingredients, and bold, masculine branding to stand out in the crowded marke…
CategoryLifestyle
Masculine Brogurt Treats
Powerful Yogurt Targets Manly Men Who Want to Find Their Inner Abs
Disruptive innovation opportunity for companies to create and market food and beverage products that target specific gender demographics.
CategoryLifestyle
Masculine Frozen Meals
These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range
The food and beverage industry can tap into disruptive innovation opportunities by developing more specialized frozen ready meals targeted towards health-conscious men.
CategoryLifestyle
Bearded Organic Bars
The Bearded Brothers Create Gluten-Free Energy Bars with Great Taste
The organic food industry can capitalize on the trend of organic energy bars and expand their product offerings in the snack food category.
CategoryLifestyle
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
Chance for companies to enter the artisanal jerky market and offer unique flavor profiles and branding strategies.
