Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Elderly
Empowerment
Seeking independence, seniors turn to workshops and clubs to stay connected.
2.7
Trend score
Trend
What is the Elderly Empowerment trend?
Elderly Empowerment: Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence.
Trend themes
Themes within the Elderly Empowerment trend
Three behaviours holding the trend together01
Elderly Education Programs
More programs and organizations are encouraging seniors to learn new skills and technology.
02
Intergenerational Learning
Programs that connect seniors with younger generations for educational purposes are on the rise.
03
Senior Empowerment Organizations
Organizations promoting fun, friendship, and freedom for seniors are becoming popular.
Industry implications
What the Elderly Empowerment trend means for industry
Where the trend changes the playbookFor
Education
Innovative educational programs and organizations can spur disruptive innovation in senior education.
For
Technology
Opportunities exist within the tech industry to develop new products that can better serve the growing senior population.
For
Entertainment/Fashion
Industries promoting fun and fashion for seniors can inspire new products and services within the aging population.
Trend signals
Trend signals for Elderly Empowerment
Trend score 2.7 out of 10, from popularity 42%, activity 30%, freshness 8%.
Popularity42%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elderly Empowerment trend
6 featured examples from Nov 19, 2012 to Oct 9, 2014CategoryLife-Stages
Intergenerational Learning Programs
The Learner Link Lets Seniors & Teens Learn From Each Other
Schools and libraries can create programs like The Learner Link to encourage intergenerational learning.
CategoryLife-Stages
Senior Urban Art Workshops
Lata 65 Allows Seniors to Learn Graffiti Techniques
Disruptive innovation opportunity: Introducing alternative art education programs that cater to diverse age groups and encourage lifelong learning.
CategorySocial Good
Elderly Wisdom Communities
The National Eldership Gathering Celebrates Knowledge in Men Over 50
The National Eldership Gathering creates opportunities for disruptive innovation in community and nonprofit organizations that focus on fostering collaborative wisdom sharing amon…
CategoryLife-Stages
Senior-Themed Gaming Events
The Lebanon County Senior Games Are in Their 29th Year of Competition
Disruptive Innovation Opportunity: Collaborate with senior-focused organizations to develop gaming hardware and software that cater to the needs and preferences of older adults.
CategoryLife-Stages
Female-Empowering Senior Organizations
The Red Hat Society Reshapes the Way One Looks at Women
The wellness and lifestyle industry can create products, services, and experiences that promote the physical, mental, and emotional well-being of senior women, catering to their u…
CategoryLife-Stages
Elderly-Educating Tech Programs
Non Profit Organizations Urge Seniors to Learn About Social Media
Provides an opportunity for technology education organizations to expand their reach by catering to the specific needs of low-income seniors.
