Busy consumers unwilling to give up tradition turn to packaged holiday goods
Implications - Holiday traditions -- specifically those pertaining to edibles -- are being reinterpreted by stressed consumers with the incorporation of prepackaged goods into celebration. As busy lifestyles leave less room for preparation, the introduction and acceptance of prepackaged goods for the holidays satisfy and target consumers obsessed with convenience.
Trend Themes
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Convenience Packaging — Consumer obsession with convenience is driving more brands to offer pre-packaged goods, including holiday treats.
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Custom Packaging — Companies are creating unique, fun and personalized festive packaging designs for everything from pizza to mince pies.
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Humorous Holiday Aesthetics — Brands are infusing humor into their products and packaging designs during the holiday season.
Industry Implications
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Food and Beverage — Innovations in pre-packaged and custom holiday treats can help brands compete for consumers looking for holiday convenience and variety.
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Retail — Humorous and custom packaging design can help holiday products stand out on shelves and catch consumers' attention in a crowded marketplace.
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Marketing and Advertising — Humorous and personalized holiday products can be utilized by companies as part of festive promotions or as potential customer gifts.
