In creating these fun, custom gingerbread cookies to celebrate the holiday season, Toronto's Cundari agency describes that this is the time of year for "Merriment, joy, and in Cundari's case, self-mockery."
Rather than taking the shapes of Christmas stars, reindeer or angels, these gingerbread cookies are cutout to resemble different roles in the office. There's the crying creative team, described as being only truly happy when they're miserable, the creative director with an enormous head and ego, and the producer, a gingerbread with a bitten off head. Of all these shapely gingerbread, one of the most comical is the one designed after the interns in-office—as Cundari sees it, these individuals are "Always willing to bend over backwards to help," demonstrated by a cookie with a big grin on his face and adopting a yoga-like pose.
Key Themes Behind This Trend
- Custom Office-themed Gingerbread Cookies
- Opportunity for bakeries to offer personalized cookies shaped like office roles, providing a unique twist to traditional holiday treats.
- Humorous Holiday Food
- The trend of incorporating humor into festive treats opens up avenues for food companies to create playful and entertaining products.
- Personalized Corporate Gifts
- Businesses can utilize customized gingerbread cookies to create memorable and quirky gifts for clients and employees during the holiday season.
Where This Applies
- Bakery
- Bakeries can capitalize on the trend by offering customized gingerbread cookies in office-themed designs, attracting customers looking for unique holiday treats.
- Food and Beverage
- Food companies can tap into the growing demand for humorous and entertaining holiday treats by creating a range of fun and comical food products.
- Corporate Gifts
- Companies specializing in personalized merchandise can explore the market for unique and customized corporate gifts, such as office-themed gingerbread cookies, during the holiday season.
