Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Mature
Imitation
Kids fashion shifts toward emulating older, adult tastes.
5.0
Trend score
Trend
What is the Mature Imitation trend?
Mature Imitation: Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way.
Trend themes
Themes within the Mature Imitation trend
Three behaviours holding the trend together01
Mature Imitation
The trend of kids fashion moving toward a more mature aesthetic creates an opportunity for clothing retailers to provide a more refined clothing option for younger demographics.
02
Luxurious Kids Clothing Lines
Clothing designers can create a Balmain for kids line to make luxury items accessible to younger demographics and parents who want to dress their children in equally luxurious garments.
03
Rebellious Beauty Portraits
Youth subcultures are influencing beauty looks and designs, and this provides an opportunity for clothing designers to reflect this trend in their pieces, drawing in the younger demographic.
Industry implications
What the Mature Imitation trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can benefit from these trends by creating clothing lines that reflect mature and luxurious aesthetics for younger demographics.
For
Beauty
The beauty industry can draw inspiration from youth subcultures to provide makeup and beauty looks that reflect rebellious and innovative themes.
For
Anti-Smoking
Collaborating with a tobacco prevention campaign to create products promoting healthy choices could be an opportunity to promote products with wide appeal among younger demographics, while also supporting a cause.
Trend signals
Trend signals for Mature Imitation
Trend score 5.0 out of 10, from popularity 66%, activity 76%, freshness 8%.
Popularity66%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mature Imitation trend
7 featured examples from May 24, 2014 to Dec 9, 2016CategoryFashion
Rebellious Beauty Portraits
Vogue Ukraine's 'V chem sila' Beauty Story Boasts Raver Style Picks
The merging of streetwear and high fashion creates a unique and daring aesthetic, which can appeal to a vast audience and could create new fashion trends.
CategoryFashion
90s Rock-Inspired Apparel
Psychic Hearts' Unisex Series Draws Heavily from Grunge Influences
Disruptive innovation opportunity: Leveraging AI-powered recommendation systems to create personalized shopping experiences for customers looking to purchase 90s rock-inspired app…
CategoryLife-Stages
Rosy Childrenswear Lookbooks
The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
The children's fashion industry can explore creating collections that are both whimsical and sophisticated, appealing to children and older consumers.
CategoryLuxury
Luxurious Kids Clothing Lines
The 'Balmain Kids' Line is Inspired by the High-End Designer Label
Opportunity for children's clothing brands to incorporate high-end designer aesthetics into their collections.
CategoryFashion
Parisian Child Apparel
The 2016 Line for Sonia Rykiel Kids Collections Take on French Themes
Companies in the children's apparel industry should consider incorporating playful color schemes and Parisian inspiration in their designs.
CategoryFashion
Anti-Smoking Sneaker Campaigns
These Vans Sneakers are Decorated with Cool Alternatives to Smoking
Anti-smoking campaigns partnering with creative agencies and popular brands can revolutionize the advertising industry.
CategoryLife-Stages
Coordinating Child Apparel
Preen Mini's Spring Clothing for Kids Emulates Adult Preen
Disruptive Innovation Opportunity: Expand designers' offerings to include a full line of children's clothing that coordinates with adult fashion trends.
