Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way.
Trend Themes
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Mature Imitation — The trend of kids fashion moving toward a more mature aesthetic creates an opportunity for clothing retailers to provide a more refined clothing option for younger demographics.
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Luxurious Kids Clothing Lines — Clothing designers can create a Balmain for kids line to make luxury items accessible to younger demographics and parents who want to dress their children in equally luxurious garments.
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Rebellious Beauty Portraits — Youth subcultures are influencing beauty looks and designs, and this provides an opportunity for clothing designers to reflect this trend in their pieces, drawing in the younger demographic.
Industry Implications
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Fashion — The fashion industry can benefit from these trends by creating clothing lines that reflect mature and luxurious aesthetics for younger demographics.
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Beauty — The beauty industry can draw inspiration from youth subcultures to provide makeup and beauty looks that reflect rebellious and innovative themes.
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Anti-smoking — Collaborating with a tobacco prevention campaign to create products promoting healthy choices could be an opportunity to promote products with wide appeal among younger demographics, while also supporting a cause.
7 Featured, 59 Examples:
384,841 Total Clicks
Date Range:
May 14 — Dec 16
Trending:
Hot
Consumer Insight Topics:
