Because all the cool kids are doing it, Vans has collaborated with anti-smoking tobacco prevention campaign 'truth' in an effort to help curb youth smoking.
Calling their collaboration 'Weapons of Mass Ridiculousness,' the two organizations enlisted creative agency '72andSunny' to create a pair of sneakers adorned with 100 different fun and interesting alternatives to smoking cigarettes. The Vans 'Authentic' shoe design features a wide array of emoji-mimicking illustrations ranging from 3D glasses, pieces of candy, Mexican tacos and seemingly random bolts of fire printed all over the black canvas upper.
The teen anti-smoking campaign will also include a matching hat, also covered in the same interesting print. Portions of the proceeds of every sale will also go towards 'truth' and its initiative that encourages young adults to make healthier choices.