Just as there are dozens of products aimed at removing the fine lines that come with aging, The Wrinkler is introduced as a product that's designed to add them on to your face—if you're wondering who on earth would ever want to add wrinkles to their face, this smoking PSA makes it clear.
This smoking PSA from the Action on Smoking and Health organization comically addresses how you can instantly add years to your face. As much as this is a product that seems it would never catch on for the damage it does to one's skin and overall health, the global cigarette industry is still thriving.
Although the market for anti-aging products and services has grown exponentially over the last decade, appealing to many consumers who desire a quick fix for youthful skin without the health that would supply it naturally.
What Makes This Trend Stand Out
- Mock Aging Products
- The trend of mock aging products offers an opportunity for disruptive innovation in the beauty and skincare industry by challenging conventional beauty standards and encouraging self-acceptance.
- Smoking Psas
- The trend of smoking PSAs presents an opportunity for disruptive innovation in the public health sector by raising awareness about the harmful effects of smoking and encouraging behavior change.
- Global Cigarette Industry
- The trend of a thriving global cigarette industry presents an opportunity for disruptive innovation in the tobacco industry by developing alternative products that satisfy nicotine cravings without the harmful health effects of smoking.
Sectors Adopting This
- Beauty and Skincare
- The beauty and skincare industry can explore disruptive innovation by embracing the trend of mock aging products and developing inclusive and body-positive marketing campaigns.
- Public Health
- The public health sector can leverage the trend of smoking PSAs to create innovative campaigns and interventions that effectively communicate the dangers of smoking and promote smoking cessation.
- Tobacco
- The tobacco industry can pursue disruptive innovation by investing in research and development to create alternative, reduced-harm products that cater to the evolving needs and preferences of consumers.
