In order to create a rather eerie yet humorous Wendy's commercial, the fast food brand teamed up with advertising agency VML of Kansas City in the US. The creative effort was fronted by Debbi Vandeven and Chris Corley.
The Wendy's commercial begins with its iconic logo in the center of the screen, along with the ad's name beneath: 'Frozen Beef Need Not Apply.' A glasses-wearing piece of cooked bacon is then revealed, who is conducting an interview with what she can very clearly see if a frozen beef patty. The interviewee attempts to deny this throughout however, as he hopes that he has what it takes to be a part of the Wendy's Baconator.
Once the interview is coming to an end, the bacon calls in another version of the personified beef to test the temperature of the interviewee, which he knows will reveal his frozen identity once and for all. At this point, he runs out of the offices of Baconator Inc., and the Wendy's commercial ends with a mouth-watering shot of its cheesy bacon burger.
What Makes This Trend Stand Out
- Personified Food Ads
- Creating characters out of food items to make humorous yet memorable advertisements for food brands.
- Humorous Fast Food Advertising
- Using humor to create unique advertisements for fast food brands, allowing them to stand out in a crowded market.
- Anti-frozen Food Messaging
- Communicating the superiority of fresh over frozen ingredients in food products through marketing and branding efforts.
Sectors Adopting This
- Advertising
- Providing innovative and engaging advertising strategies that capture attention and promote brand recognition.
- Fast Food
- Creating new, unique menu items and advertising campaigns that position fast food companies as leaders in the industry.
- Food Marketing
- Utilizing creative approaches to food marketing, such as personifying food items, to increase brand awareness and connect with consumers on an emotional level.
