In an effort to top last year's Billy Elliot-inspired holiday spot, Burberry has released a beautiful new commercial that functions more as the trailer for a mini fashion film than a simple Christmas ad.
In the ad titled 'The Tale of Thomas Burberry,' an all-star cast of actors is seen playing out the dramatic tale of the brand's history. Domhnall Gleeson stars as the main character Thomas Burberry and Sienna Miller plays his romantic interest. The three-minute short also features Dominic West as the polar explorer who donned Burberry gabardine on his Northern expeditions and Lily James as a fictionalized character inspired by the real life pilot Betty Kirby-Green. In addition to the dramatic story lines, the mini fashion movie also features beautiful imagery which helps to usher in the splendor of the holiday season.
The new Burberry ad demonstrates how brands can use elements of film to go beyond traditional holiday commercials.