Category
Lifestyle
Assisted Choices
Trend cluster
Category
Doomsday
Sympathizing
Stressed consumers find solace in depictions of worst case scenarios.
3.2
Trend score
Trend
What is the Doomsday Sympathizing trend?
Doomsday Sympathizing: The pop culture phenomenon surrounding a zombie apocalypse and the collapse of modern society appeals to consumers' sense of adventurism, which is being acknowledged with depictions of worst case scenarios. This comparison helps to offer release while denoting a preference for escapsim in the everyday.
Trend themes
Themes within the Doomsday Sympathizing trend
Three behaviours holding the trend together01
Pop Culture Apocalypse
The cultural fascination with apocalyptic scenarios in media, such as zombie takeovers and worldwide destruction, has extended to real-life art and design, leading to disruptive opportunities for escapism and rethinking urbanization.
02
Post-Apocalyptic Aesthetics
The popularity of post-apocalyptic graphics and artwork creates opportunities for businesses to tap into aesthetically-pleasing designs that depict the consequences of actions taken today, and acknowledge stressful times for consumers who may be looking for escape.
03
Depiction of Ruin
The representation of doom and destruction in artwork and media can serve as a form of catharsis for stressed consumers, while also prompting reflection and rethinking of modern society's trajectory and actions for potential disruptive innovation opportunities.
Industry implications
What the Doomsday Sympathizing trend means for industry
Where the trend changes the playbookFor
Entertainment
The cultural fascination with apocalyptic scenarios in media and the popularity of post-apocalyptic graphics and artwork presents a disruptive opportunity for entertainment businesses to create new types of content and mediums that acknowledge consumer stress and offer escape and reflection.
For
Architecture and Design
The depiction of ruin in art can motivate businesses in architecture and design to consider the potential consequences of actions taken today, and leverage post-apocalyptic aesthetics to create aesthetically-pleasing designs while also promoting reflection on society's trajectory.
For
Tourism and Travel
Post-apocalyptic graphics and artwork can offer unique and disruptive opportunities for tourism and travel businesses to create experiences that allow consumers to explore and imagine a different, apocalyptic version of popular travel destinations and landmarks.
Trend signals
Trend signals for Doomsday Sympathizing
Trend score 3.2 out of 10, from popularity 42%, activity 45%, freshness 8%.
Popularity42%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Doomsday Sympathizing trend
4 featured examples from Mar 18 to Aug 8, 2014CategoryTech
Post-Apocalyptic Graphics
These Digital Paintings Imagine Famous Landmarks Taken Over by Fungus
The gaming industry can use the idea of fungus-driven apocalypse for creating next-gen games and applications.
CategoryArt & Design
Apocalyptic Street View Images
Urban Jungle Street View Fills Google Maps with Endless Plants
There's an opportunity to create a new app or feature that overlays digital vegetation onto live Google Maps views, helping people find the closest green spaces in their cities
CategoryArt & Design
Post-Apocalyptic Photos
Brooklyn-Based Photographer Lori Nix Imagines Post-Apocalyptic Urban Views
Art galleries and museums, as well as interior design and home decor companies can incorporate post-apocalyptic aesthetics into their offerings.
CategoryArt & Design
Apocalyptic Artwork Captures
Apocalypse in Art Portrays Doomed Buildings
Artists can leverage apocalyptic motifs to create impactful and thought-provoking artwork that highlights social and environmental issues.
