Stressed consumers find solace in depictions of worst case scenarios
Implications - The pop culture phenomenon surrounding a zombie apocalypse and the collapse of modern society appeals to consumers' sense of adventurism, which is being acknowledged with depictions of worst case scenarios. This comparison helps to offer release while denoting a preference for escapsim in the everyday.
Trend Themes
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Pop Culture Apocalypse — The cultural fascination with apocalyptic scenarios in media, such as zombie takeovers and worldwide destruction, has extended to real-life art and design, leading to disruptive opportunities for escapism and rethinking urbanization.
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Post-apocalyptic Aesthetics — The popularity of post-apocalyptic graphics and artwork creates opportunities for businesses to tap into aesthetically-pleasing designs that depict the consequences of actions taken today, and acknowledge stressful times for consumers who may be looking for escape.
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Depiction of Ruin — The representation of doom and destruction in artwork and media can serve as a form of catharsis for stressed consumers, while also prompting reflection and rethinking of modern society's trajectory and actions for potential disruptive innovation opportunities.
Industry Implications
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Entertainment — The cultural fascination with apocalyptic scenarios in media and the popularity of post-apocalyptic graphics and artwork presents a disruptive opportunity for entertainment businesses to create new types of content and mediums that acknowledge consumer stress and offer escape and reflection.
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Architecture and Design — The depiction of ruin in art can motivate businesses in architecture and design to consider the potential consequences of actions taken today, and leverage post-apocalyptic aesthetics to create aesthetically-pleasing designs while also promoting reflection on society's trajectory.
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Tourism and Travel — Post-apocalyptic graphics and artwork can offer unique and disruptive opportunities for tourism and travel businesses to create experiences that allow consumers to explore and imagine a different, apocalyptic version of popular travel destinations and landmarks.
4 Featured, 34 Examples:
356,262 Total Clicks
Date Range:
Mar 14 — Jan 15
Trending:
Average
Consumer Insight Topics:
