Category
Fashion
Scaled Restraint
Trend cluster
Category
Survival
Couture
Survivalist-inspired fashion denotes widespread interest in "prepper" culture.
4.0
Trend score
Trend
What is the Survival Couture trend?
Survival Couture: Survivalist culture is serving as inspiration to fashion designers, who are using the subject matter as a way to make a shocking statement. Catching consumers' attention with imagery that can only be described as alarming, this stylish take on the cultural phenomenon shows that the survivalist movement is captivating to those far removed from the niche community.
Trend themes
Themes within the Survival Couture trend
Three behaviours holding the trend together01
Survivalist Culture in Fashion
Fashion designers are using the survivalist culture as an inspiration for their clothing lines.
02
Anti-Germ Wearables
Wearable technology that protects individuals against germs and bacteria is becoming more popular.
03
Haute Hazmat Suit Fashion
Hazmat suits have inspired fashion designers to create clothing lines that are both apocalyptic and edgy.
Industry implications
What the Survival Couture trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Survivalist culture and apocalyptic fashion are becoming more popular in the fashion industry.
For
Technology Industry
Wearable technology that protects people from germs and bacteria is a new and growing market.
For
Medical Industry
The rise in anti-germ wearables is bringing innovation to the medical industry as well, creating new ways to prevent and fight infections.
Trend signals
Trend signals for Survival Couture
Trend score 4.0 out of 10, from popularity 56%, activity 55%, freshness 8%.
Popularity56%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Survival Couture trend
4 featured examples from Dec 3, 2013 to Nov 1, 2014CategoryFashion
Eccentric Apocalypse Attire
The Guiseppe by Antonio Guzzardo Image Series is Seapunk-Chic
The fashion industry can leverage apocalyptic and industrial themes to create alternative and daring fashion products.
CategoryFashion
Haute Hazmat Suit Fashion
The Latest QIAODAN Menswear Collection is Disease-Proof
Fashion designers can capitalize on the popularity of hazmat suits and create unique, edgy collections.
CategoryFashion
Disguised Utilitarianism Catalogs
The CIVILIZED Fall/Winter 2014 Lookbook Evokes a Dark Theme
Utilizes design techniques to create functional yet fashionable clothing ensembles that are practical and enhance the style of the wearer.
CategoryFashion
Anti-Germ Transit Jackets
The Germinator Jacket Protects You From Germs On Public Transit
The fashion industry can explore the creation of anti-germ clothing to meet the demand for stylish and hygienic products.
