Disguised Utilitarianism Catalogs

The CIVILIZED Fall/Winter 2014 Lookbook Evokes a Dark Theme

The CIVILIZED Fall/Winter 2014 collection catalog is a dark and modern take on utilitarianism. The menswear collection features minimal and elegant tailoring that is juxtaposed with a range of apocalyptic face mask accessories.

Designer Satoshi Okugawa presents his latest showing in a dark and monochromatic catalog that features raw and high contrast portraits. These portraits reveal intricate tailoring, weather-proof fabrics and wearable cuts that are signature to the Japanese menswear label.

Whether shining a light on fabric-made face masks or face-covering hoods with open eye holes, the CIVILIZED Fall/Winter 2014 lookbook is the opposite of expected. The label's wearable and practical pieces are enhanced with a range of dark accessories that are reminiscent of apocalyptic sci-fi imagery.

Dark Utilitarianism Fashion
Designing fashion with the contrast of dark and monochromatic colors to evoke a futuristic and utilitarian theme.
Wearable Accessory Masks
Creating wearable masks and face-covering hoods to enhance the practicality of a fashion ensemble.
Genre-inspired Catalogs
Evoking themes of sci-fi and apocalyptic imagery to showcase a designer's collection through catalog presentations.

Who This Affects Most

Fashion
Utilizes design techniques to create functional yet fashionable clothing ensembles that are practical and enhance the style of the wearer.
Apparel Accessories
Designing functional accessories that complement fashion ensembles and enhance their usability.
Advertising
Creating visually engaging catalogs and presentations that showcase a brand's collections in a way that resonates with the target audience.
SCORE
3.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 52%
Freshness 8%