After capturing the hearts of the Internet, Grumpy Cat has been a busy cat, venturing to Disneyland, claiming The Iron Throne and in this Honey Nut Cheerios ad, meeting the cereal's mascot Buzz.
There are a lot of people who say that they're not morning people, but this ever-frowning feline isn't excited by any particular meal time. At one point in the video, Grumpy Cat even claims to be smiling, as indicated with some meme-like lettering on screen.
In the end, even a bright and cheery bowl of Honey Nut Cheerios isn't enough to get Grumpy Cat to crack a real smile, or show any interest in the breakfast cereal. Although the ad could have ended cheesily with Grumpy Cat forcing a smile, the ad admits in good humor that the cereal is "Part of a good breakfast for almost everyone."
What's Driving This Trend
- Grumpy Cat Marketing
- Opportunity to use popular Internet memes, like Grumpy Cat, in marketing campaigns to appeal to a younger audience.
- Meme-vertising
- Opportunity to incorporate meme-like elements in advertising to connect with Internet-savvy consumers and create viral content.
- Humorous Self-aware Advertising
- Opportunity to create funny and self-aware advertisements that acknowledge and embrace the skepticism of modern consumers.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to leverage popular memes and humor in their advertising to attract and engage consumers.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to explore the use of meme-like elements in campaigns to stay relevant and capture audience attention.
- Social Media and Internet Culture
- Opportunity for companies to tap into the influence of social media and Internet culture by creating content that resonates with online audiences.
