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'Aldi' Supermarkets in Australia Depict a Stressful Christmas Experience

 - Nov 12, 2015
References: & adweek
Australian supermarket chain 'Aldi' has released the most honest christmas ad this season. Despite the prevalence of heartwarming holiday scenes, this commercial depicts the stress of decorating, cooking and shopping that can often creep up on consumers.

The commercial begins with a couple checking their calendar and progresses with them suddenly panicking after they realize that Christmas is nearing. In a frantic and cinematic scene, the couple rushes to decorate their house, shop for gifts and cook dinners. Clips of other families from around the world are also included, as everyone rushes to prepare for the upcoming holiday.

The Aldi commercial ends in a way most people's Christmas concludes -- sitting at the dinning table with your family enjoying dinner. The ad shows that despite the stress and pressure, everyone's holiday always ends up being great.