This years John Lewis commercial tells the story of a bear and a hare. At the risk of saying too much and spoiling the advertisement, suffice to say the tale is about a hare who is sad because his best friend (a bear) has never celebrated Christmas because he is always hibernating.
John Lewis commercials are considered almost an event in England and are almost as anticipated as the holiday itself. John Lewis commercials are a very interesting kind of advertisement as they feature no products at all. Nevertheless this campaign garnered them 7,000 and 12,000 new Twitter followers and Facebook fans respectively.
According to their marketing director the goal of the John Lewis commercial was to’connect emotionally with our customers’ and it looks like they’ve succeeded.