Domino's is continuing its successful DOMIN-OH-HOO-HOO campaign with a Christmas ad that captures the magic of sharing a slice with special ones. The campaign taps into the importance of this holiday season in particular, since many are eager to gather with friends, family members, colleagues and more who have been kept at a distance during the last few years.
The yodeling commercial is set in a town hall and a lead choir boy who starts a chain of festive yodeling. Recalling the first DOMIN-OH-HOO-HOO ad, this festive one features two hero characters that consumers with a keen eye will spot.
As well as this being Domino's first Christmas advert, the pizza chain is introducing a festive menu for the first time with The Festive One.
Key Themes Behind This Trend
- Festive Advertising
- Opportunity to create campaigns that evoke positive emotions and promote the communal aspect of the holidays.
- Holiday-themed Menus
- Opportunity for food and beverage companies to create limited-time menus that capitalize on the holiday season and attract consumers searching for a unique experience.
- Product Branding
- Opportunity for brands to include iconic characters and theme songs to embed their products in the hearts and minds of consumers.
Where This Applies
- Fast Food Chains
- Opportunity for fast food chains to invest in festive menus and advertising campaigns to attract customers during the holiday season.
- Advertising Agencies
- Opportunity for advertising agencies to develop creative and emotionally-evoking festive campaigns that promote brand awareness and loyalty.
- Food and Beverage Retailers
- Opportunity for food and beverage retailers to create their own holiday-themed products to attract customers during the festive season.
