Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Living While Senior

Boomers take a youthful approach to old age

Implications - With one billion seniors expected in our population by 2030, many opportunities exist for innovations that cater to the needs of this aging demographic, particularly in products and services that promote comfort, enjoyment, and above all, independence. As Baby Boomers hit their sixties, they expect the same quality of life they enjoyed in their youth – if not better. And, unlike past generations, Baby Boomers are more comfortable with technology, as seen in the increase in seniors using mobile phones and embracing web 2.0 elements like YouTube and social media sites.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
20 Featured, 34 Examples:
3,470,016 Total Clicks
Date Range:
Aug 07 — Apr 09
Trending:
Hot

Featured Examples

Sex In Their 80s
Sex In Their 80s
Seniors Know How To Keep It Up
Who says seniors can't have fun in the sack? Most people can't handle the thought of their grandparents getting frisky in their old age, but for a growing number of 70-80-something adults, sex is still… MORE
Seniors on the Catwalk
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
This seems to be the season of unlikely runway models. Recently, Vivienne Westwood caused an uproar when she sent out beefy, tough-looking Roma gypsies on the Milan catwalks to model her 2009 menswear.… MORE
Fitness Competitions for Seniors
Fitness Competitions for Seniors
79 Year-Old Bodybuilder Ray Moon
It isn’t too often that you’ll find a senior citizen with spectacular pecs, abs, and bulging biceps, but 79 year-old bodybuilder, Ray Moon is not your average senior.  Moon was crowned champion in the… MORE
Racy Seniors
Racy Seniors
Terry Richardson's ‘Mom' Photo Set Glamorizes Old Age
Photographer Terry Richardson shows that his being controversial and scandalous runs in the family in his special photo project, ‘Mom.’ The acclaimed photographer captures his own mother in his trademark… MORE
Seniors on the Catwalk (Again)
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
Casting senior citizen models to walk the runway is indeed becoming a trend. Anne Demeulemeester is the third designer, after Etro and Yohji Yamamoto to have used elders to model her collection. The… MORE
Stylish Seniors
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
Advanced Style is a photoblog that catalogues the fashionistas of a bygone era, who remain well-dressed and fabulous in their golden years. While Advanced Style's contributors are largely based in New… MORE
Human Air Bags
Human Air Bags
Prop Safety Devices For Seniors
Stuck for a gift for your grandparents this Christmas? Look no further than the human airbag. Not intended for busy people speeding through the city streets, but for old age pensioners afraid of taking… MORE
Boomersutra
Boomersutra
Seniors Spice it Up in Video Sex Guides for Arthritis, Hip Surgery & More
Even though the last thing young people want to think about is their parents and grandparents getting “busy,” seniors are having sex out there. A new video sex guide aimed at the over 50s is getting it… MORE
play_circle_filled Geriatric Girl Power
Geriatric Girl Power
91-Year-Old Rocker Leads Band of Swingin' Seniors
Jerrie Thill has been fronting her own all-girl band for 60 years. She is a super boomer. She is still pounding the skins, and her latest music video just hit YouTube. The video was the idea of her boomer… MORE
Mobiles for Seniors
Mobiles for Seniors
The Fit Phone
Trend Hunter has featured a few mobile phones for senior citizens in the past. Now we want to introduce you to The Fit. Designed by Jongmu Lee, this cell phone was conceived with the 65+ demographic in… MORE
Seniors in Fashion Ads
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
Old is definitely in! In the world of the pretty young things, some fashion revolutionaries have managed to cry out, "Old is in!" And, indeed it is. Previously, we've seen grandpas strut their stuff… MORE
play_circle_filled Kick-Ass Elders
Kick-Ass Elders
Seniors Stepping Up Their Self-Defense Game
Today’s elders aren’t as ready to be docile little old people as elders may have been in the past. They certainly aren’t about to take any guff from would-be attackers, human or beast. It’s all in the… MORE
play_circle_filled Seniors On YouTube
Seniors On YouTube
Jewish Grandma's "Feed Me Bubbe" Podcast
Senior citizens are taking making their presence felt and posting videos. Take this Jewish grandma who decided that even young people might be interested in what she has to offer….Maybe some chicken… MORE
play_circle_filled Seniors Spoofing Celebrity Chefs
Seniors Spoofing Celebrity Chefs
Geriatric Gordon Ramsay
We’ve seen Mini Gordon Ramsey, now meet Geriatric Gordon Ramsay! The latest impersonator of the famed celebrity chef is 81-year-old Peter Oakley, better known as geriatric1927 thanks to his successful… MORE
play_circle_filled Hip Hop Grannies
Hip Hop Grannies
Dance Teams for Seniors
This 71-year-old granny from China is a great example of living life to the fullest. Maybe she could go out with one of the Zimmers (see trend below). Globally known as China’s preeminent ‘Hip-Hop Granny,’… MORE
Disney Targets 60+ Market
Disney Targets 60+ Market
Tokyo Disneyland & DisneySea Discount Seniors
Live long enough and even Disney gives you a discount. Geezers are used to a dime off their cup of coffee at Mickey D's, but the Mickey Mouse honchos in Japan decided they needed to do more to attract… MORE
play_circle_filled Seniors on Facebook
Seniors on Facebook
Comedy Sketch On Granny Poking
Teenagers are horrified when their parents want to be their friends on Facebook. The social networking site is for the under 30 crowd.. or perhaps not? As Facebook matures, the demographics of its users… MORE
Active Aging
Active Aging
Fencing and Sword Fighting Seniors in Australia
You have to give credit where credit is due. At Melbourne, Australia’s Catholic Homes Corpus Christi, active seniors have found fencing to be a hobby that will keep them sharp both mentally and physically. … MORE
play_circle_filled Movie Reviews By Seniors on YouTube
Movie Reviews By Seniors on YouTube
Reel Geezers
What happens when you ask two former movie critics, now in their senior years, to review modern films like Superbad? You get Reel Geezers, as seen in the video below. Together, the male and female duo… MORE
play_circle_filled Boosting Seniors' Brainpower
Boosting Seniors' Brainpower
Internet Use Improves Mental Function in Silver Surfers
Scientists from the University of California, Los Angeles have learned that when senior citizens search the Internet, parts of the brain used for decision-making and complex reasoning are stimulated. Brain… MORE

Related Trend Reports & Custom Market Research

Related Examples

26 Sinfully Delicious Terry Richardson Photo Shoots
26 Sinfully Delicious Terry Richardson Photo Shoots
Provocative Watch Editorials
Provocative Watch Editorials
Terry Richardson Has a Scandalous Time in Vogue Hommes
Glamorized Editorial Violence
Glamorized Editorial Violence
Vogue Hommes Int'l Gets into Shocktography With Lara St
play_circle_filled Collaborative Crowdsourced Music Videos
Collaborative Crowdsourced Music Videos
Bjork's "The Dull Flame of Desire"
Outsourcing Boring Parts of Being a Band
Outsourcing Boring Parts of Being a Band
‘Muck Work' Helps Promote Your Music Online
play_circle_filled Credit Crunch Music Videos
Credit Crunch Music Videos
BleedTheWorld.com Pokes Fun at Finance Industry
play_circle_filled Bracelets from Used Guitar Strings
Bracelets from Used Guitar Strings
‘Wear Your Music' Charitable Jewelry
play_circle_filled Geriatric YouTube Stars
Geriatric YouTube Stars
OAP Internet Stars
31 Cool Things for Seniors
31 Cool Things for Seniors
More Age Appropriate For Hugh Hefner Than Holly Madison
Self-Defense Stilettos
Self-Defense Stilettos
Well-Heeled Protection
Video Games for Safe Driving
Video Games for Safe Driving
Allstate Advocates Senior Gamers
Virtual Cooking Competitions
Virtual Cooking Competitions
Iron Chef America for Nintendo Wii
play_circle_filled Foul Mouthed Children
Foul Mouthed Children
Mini Gordon Ramsay Internet Hit
108 Year Old Bloggers
108 Year Old Bloggers
Celebrating the "Life of Riley"
27 Innovations for Seniors
27 Innovations for Seniors
When Ads Cross The Line
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
Culinary Assistants
Culinary Assistants
Interactive Digital Cooking Aid
Provocative Billboards
Provocative Billboards
Belvedere Ads Too Racy?
Controversial Photo Exhibits
Controversial Photo Exhibits
Jackass by Terry Richardson
play_circle_filled Motorcycling Safety Armor
Motorcycling Safety Armor
Dainese D-Air Suit
Inflatable Rescue Sleds
Inflatable Rescue Sleds
Firun Saves Lives
Playground for Pensioners
Playground for Pensioners
OAP Swingers
Inflatable Bikini
Inflatable Bikini
Actually Intended to be a Safety Flotation Device
play_circle_filled Senior Cyber Celeb
Senior Cyber Celeb
95 Year Old Blogger Has 60,000+ Readers
play_circle_filled Virtual Cooking Classes
Virtual Cooking Classes
Culinary YouTube
Targeting "Stylish Elderly"
Targeting "Stylish Elderly"
Trendy Tokyo's Senior Fashions
Inflatable Breast Implants
Inflatable Breast Implants
Old Age Rock Bands
Old Age Rock Bands
The Zimmers Become Hit with 100 Year Old Rockers
Elderly As Actors
Elderly As Actors
97 Year Old Woman is Hollywood's Fresh Face
Playgrounds For The Elderly
Playgrounds For The Elderly
Inflatable Leg Massager
Inflatable Leg Massager
Makes You Look Really Cool
Messaging Chef Support
Messaging Chef Support
Get Cooking Help by E-mail
Boomer Racketeers Change to Pickleball
Boomer Racketeers Change to Pickleball
Motorcycle Airbags
Motorcycle Airbags
First Mainstream Motorcycle With Airbag