Living While Senior

Implications - With one billion seniors expected in our population by 2030, many opportunities exist for innovations that cater to the needs of this aging demographic, particularly in products and services that promote comfort, enjoyment, and above all, independence. As Baby Boomers hit their sixties, they expect the same quality of life they enjoyed in their youth – if not better. And, unlike past generations, Baby Boomers are more comfortable with technology, as seen in the increase in seniors using mobile phones and embracing web 2.0 elements like YouTube and social media sites.