Category
Art & Design
Sensory Packaging
Trend cluster
Category
Routine
Enhanced
Shake-ups with shower design illustrate the novelty associated with innovating.
5.6
Trend score
Trend
What is the Routine Enhanced trend?
Routine Enhanced: Who knew shower time could be this much fun? Especially when you have tile décor with mock clumps of hair and functional tiles that pull out of the shower wall for additional storage. The inflatable shower chair gives bathers the option to sit while they wash. And for high-tech types, UV-powered showers that act as personal tanning beds, a reverse shower that shoots water from the bottom up and the rain sky shower – a high-end amenity seen both in affluent households and luxury hotels.
Even everyday practices of personal hygiene can be turned into a unique experience.
Trend themes
Themes within the Routine Enhanced trend
Three behaviours holding the trend together01
Multi-functional shower
Shower functionality has been reinvented with products like inflatable shower chairs and reverse showers, presenting disruptive innovation opportunities for businesses that cater to the need of households and affluent users.
02
Smart Water Tech
CSIRO's air pellet shower reduces water usage by 30% by injecting air into the stream and can be installed by households under AUD$20, opening disruptive innovation opportunities in creating water-saving solutions for the household & building industry.
03
Wellness-centric showering experience
Trends like Chromotherapy-equipped showers and Tan-while-you-shower products provide a wellness-centric showering experience, presenting a disruptive opportunity for cosmetic, health & wellness industries.
Industry implications
What the Routine Enhanced trend means for industry
Where the trend changes the playbookFor
Building & household
The building & household industry can benefit from creating smart water tech products, focusing on showering, reducing water usage and providing multi-functional products.
For
Cosmetic
Cosmetic brands can create wellness-centric showering experience products by collaborating with shower product brands focusing on chromotherapy, caffeine body wash, sun shower, and more.
For
Luxury & hospitality
Luxury and hospitality industries can attract affluent customers by providing a unique and luxury shower products with innovative functionalities, such as inflatable shower chairs, reverse showers, and the RainSky Waterfall shower.
Trend signals
Trend signals for Routine Enhanced
Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 8%.
Popularity78%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Routine Enhanced trend
8 featured examples from Aug 1, 2006 to May 14, 2007CategoryArt & Design
RainSky Waterfall Shower
The Pleasure of Rain in Your Bathroom
Companies in this industry have an opportunity to focus on high-quality, nature-inspired shower products.
CategoryLifestyle
Sun Shower
Tan While You Shower
Companies within the beauty industry could explore opportunities related to at-home tanning products.
CategoryArt & Design
Inflatable Shower Chair
The development of inflatable shower chairs shows disruptive innovation opportunities for furniture manufacturers to create versatile and practical furniture that meets changing c…
CategoryTech
Shower Cubby Holes
Function Tiles by Droog Design
Function Tiles by Droog Design offers an opportunity for manufacturers to create more functional and innovative shower and bathroom products.
CategoryUnique
Caffeinated Body Wash
'Shower Shock' Wakes You Up
Opportunity for the personal care industry to create caffeine-infused products that offer an energizing experience.
CategoryUnique
Gross Bathroom Decorating With Fallen Hair Tile Designs
The home decor industry can explore the concept of using unconventional materials, like hair, to create unique and conversation-starting designs for bathroom tiles and other home…
CategoryArt & Design
Chromotherapy-Equipped Shower
Innovative bathroom installations such as chromotherapy-equipped showers can provide a unique selling point for home furnishing retailers.
CategoryLifestyle
Air Pellet Shower
CSIRO Cuts Water Use by 30%
The plumbing and sanitation industry can benefit from incorporating innovative water-saving technologies such as air-pellet showerheads to its product line and increase customer a…
