Category
Lifestyle
Assisted Choices
Trend cluster
Category
Web Enabled
Activism
Developments in social media have enabled activism to be more viral than ever.
3.1
Trend score
Trend
What is the Web Enabled Activism trend?
Web Enabled Activism: Description - Bloggers, social media and web culture are having a tremendous impact on the viral nature of activism. This has resulted in the launch of a number of new charities and initiatives. For example, although Movember was launched three years ago, this year it became viral through blogosphere, facebook and the web 2.0 development on Movember.com.
Implications - Because web activism has the capability for international reach, online campaigns could prove much more in the future. Web activism is increasingly viral, due much in part to social networking sites.
Trend themes
Themes within the Web Enabled Activism trend
Three behaviours holding the trend together01
Web activism
The reach and virality of online campaigns could increase in the future, making web activism a potent tool for activism and social change.
02
The power of online communities
Social media platforms like Facebook and online communities can mobilize people to pressure and effect change within organizations, businesses, or governments.
03
Counterculture-inspired products
Products that align with counterculture themes can generate revenue, thanks to the demand brought about by the rise of hipster culture and alternative lifestyles.
Industry implications
What the Web Enabled Activism trend means for industry
Where the trend changes the playbookFor
Non-profit organizations
Web-enabled activism and the power of online communities can be harnessed by charities and other non-profits to achieve social impact and mobilize supporters.
For
Consumer goods
Counterculture-inspired products like mustache cushions or cufflinks can be developed to target consumers looking to express their personality and affiliation with subcultures.
For
Social media
The capacity of social media platforms to drive social and political change effectively can benefit industries that leverage the power of a broad online presence.
Trend signals
Trend signals for Web Enabled Activism
Trend score 3.1 out of 10, from popularity 42%, activity 43%, freshness 8%.
Popularity42%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Africa
Evidence
Examples of the Web Enabled Activism trend
8 featured examples from Sep 3, 2007 to Nov 12, 2009CategoryMarketing
Stop-Motion Mustaches
Pepsi Max Movember Competition Documents Your Hair
Beverage companies like Pepsi are leading the way in organizing creative charitable awareness campaigns.
CategoryWorld
Grassroots Facebook Campaigns Against HSBC Successful!
The HSBC campaign shows how social media is driving disruption in the banking industry because changes in policies or practices can be immediately challenged by activist groups wi…
CategoryLifestyle
Movember
Growing Moustaches in November for Prostate Cancer
Disruptive innovation opportunity: Explore the potential of incorporating natural and sustainable ingredients in grooming products.
CategoryEco
Lancome Eco-Chic Initiative
Beautiful At Carbonfund.org
The beauty industry can align with eco-friendly causes and advocate for sustainable practices, appealing to environmentally conscious consumers.
CategoryUnique
Heinous Mustache Contests
Movember Canadian Club Whisky Contest Pays Money for Ugly
The trend of heinous mustache contests highlights an opportunity for the personal care industry to reinvent and promote unique ideas related to beard and mustache grooming.
CategoryLifestyle
Bloggers Back Buddhists
International Blogger's Day For Burma
The rise of social media platforms has created unprecedented opportunities for online activism and the spread of messages around the world.
CategoryFashion
Mustache Cufflinks
Celebrate Movember All Year Long, Even If You Have to Shave
The fashion industry can capitalize on the popularity of counterculture trends, like mustaches, and create themed accessories that appeal to those looking for an edgier style.
CategoryArt & Design
Facial Hair Cushions
Celebrate Movember with the Awesome Mr. Moustache Pillow
The incorporation of facial hair designs into clothing items presents a disruptive innovation opportunity for companies in the fashion industry.
