Oh the life saving power of boobs! This Bay Watch (really!) life jacket will save lives, and is much more attractive than the traditional life vest.
"It can help save lives, it is much more attractive to wear than traditional life jackets and your likelihood of being saved by a male lifeguard in the area probably increases ten-fold when you are wearing it," Gizmodo said. "Plus, it looks as though there is some additional padding in the rear to achieve J-Lo levels of buoyancy."
If this makes it to production, I don't doubt there will be a Pam Anderson model, Nicole Smith model and a Dolly Parton... I'm guessing there won't be a Pam Fisher or Calista Flockhart model.