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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Performance Pillows

Cushions now cater to more than comfort needs

Implications - Ready for a bedtime story? This one is about pillows, namely the Gumnetic Chewy Pad consisting of old chewing gum (a pillow that’s biodegradable), another one with a wireless camera and finally, a pillow that analyzes sleep patterns. Consumers are looking to get more value and utility from even the most basic products, and pillows are definitely some of the most basic products out there.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
20 Featured, 30 Examples:
1,497,649 Total Clicks
Date Range:
Oct 07 — Dec 08
Trending:
Warm

Featured Examples

play_circle_filled Durex Puts Ugly on Your Pillow
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know… MORE
Glowing Pillow Case
Glowing Pillow Case
Wake With Light
It can get pretty tough to wake-up before the sun rises, but this nifty invention takes the darkness out of dawn. The Glo pillow works like an alarm, only instead of stimulating the sleeper audibly, it… MORE
Guerrilla Hotel Pillows
Guerrilla Hotel Pillows
“Sleep on Boobs” Wonderbra Campaign
The ever creative Wonderbra brand went for a humorous, ambient advertising approach with this unusual campaign that was deployed in hotels and beauty parlors in China. Pillows with graphic images of the… MORE
Heated Body Pillows
Heated Body Pillows
LightMates to Replace Life Mates?
Can the LightMate body pillow really replace the warmth of human companionship? The talented Francesca Lanzavecchia, who has designed the some amazingly fashionable body braces, has also designed the LightMate,… MORE
Personalized Hotel Pillows
Personalized Hotel Pillows
Hotels.com Lets You Customize Your Own Photo Sheets
Ladies, how would you like to share a hotel room with Robert Pattinson? Picture Pillow cases could let you do that. Not a Twilight fan? Surely you know what it's like to miss loved ones on the road. These… MORE
3 in 1 Designs
3 in 1 Designs
Forever Blanket is Also Pillow & Mattress
Recently showcased at Milan Design Week 2008, the Forever Blanket by BCXSY is a pillow, mattress and blanket, all in one design. The Forever Blanket is fashioned after the Möbius strip with its continuous… MORE
Real Hair Pillows
Real Hair Pillows
Freaky Psychological Art and Fashion By Kate Kretz
The psychological clothing collection by artist Kate Kretz includes peculiar pieces like a fertilization dress and purse. Also included are the Defense Mechanism Coat which has 150 lbs of roofing nails… MORE
Remote Control Pillows
Remote Control Pillows
TV Bedding
Since the television has become such an integral part of our household, it was only a matter of time before the remote control ended up tucked in a pillow for an ergonomic TV-watching experience. The organic… MORE
Furry LED Pillows
Furry LED Pillows
The d-light Illuminated Pillow
D-light Huggable pillows were created by Diana Lin Design from Boulder, Colorado. Diana Lin used sunlight as her inspiration for the cushions. The intention was that the glowing pillows would be used by… MORE
Pillows for Workaholics
Pillows for Workaholics
This Cushion Prevents Keyboard Crash and Rash Injuries
I know there’s been moments where I’ve been working late on my PC, and nearly crashed on the keyboard with fatigue. To prevent “keyboard crash and rash” injuries--and make my sleep a little more comfortable… MORE
Pillow Books and Pillow Hats
Pillow Books and Pillow Hats
The Pillow Collection
Some might think this is a neat idea, some might think its a dumb move. A Turkish designer by the name Meric Kara, designed a collection of clothes and accessories around the theme of pillows. One of… MORE
Face Down Pillows
Face Down Pillows
The PODillow
Do you find sun tanning painful on your stomach? I sure do. I have always wondered how people can do it for hours without getting their necks and arms exhausted. The PODillow looks like the perfect solution… MORE
Doodle Cushions
Doodle Cushions
Inmod Lets You Design Your Own Pillows Online
Sometimes when you’re decorating, you just can’t find the pillow that’s the right color or right design. Now if you can’t find it, you can put on your designer hat and create your ultimate pillow. Using… MORE
Digital Book Pillows
Digital Book Pillows
The Pling Plong
The Pling Plong is a cute character pillow with a built-in media player. Young children who love being read to are able to lie down and cuddle up to a soft pillow and listen to their favorite stories or… MORE
Lap Pillows
Lap Pillows
Crazy Pillow Design Replicates Woman's Lap
I am not sure how you would even start to think about something as crazy as this lap pillow. It is from Japan, and I am convinced there must be some unusual sexual fetish which led to its design. This… MORE
Heat-Sensitive Cushions
Heat-Sensitive Cushions
The Interactive ‘Please Touch' Pillow
Designers Erin Hayne and Nuno Goncalves Ferreira's 'Please Touch' pillow is a heat-sensitive pillow that changes color when exposed to body heat. When the pillow is touched, hugged or leaned against, a… MORE
Pillow Speakers
Pillow Speakers
Sound Oasis Sleep Therapy
If you are an insomniac, then you know you’d try anything to go to sleep. How about this nifty musical pillow to block out your partner’s snoring, outside noises or even tinnitus noise in your ears?… MORE
Pillows With a Pulse
Pillows With a Pulse
My Beating Heart
My Beating Heart is a soft, huggable heart with a soothing heartbeat you can feel, designed to help little ones over 3 to sleep and grown ups to relax and meditate. The heartbeat rhythm was carefully… MORE
Pillows that Tone Your Bum
Pillows that Tone Your Bum
The Beauty Bottom Cushion
With the Beauty Bottom Cushion made by Cogit, you can sculpt, tighten and tone, even while you’re sitting down. This nifty device works by maintaining the user’s muscle tautness through ergonomically-correct… MORE
Cushions for Crybabies
Cushions for Crybabies
The Tissue-Dispensing ThenCry Pillow
For those who cry easily reading soppy novels or who are unhappily weeping over a breakup, this Kleenex-dispensing pillow will provide the ultimate convenience in sniffle-stifling. No more groping for… MORE

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DIY Shoe Design Tutorials
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Bobsmade Colors Your World
31 Creative Cushions & Pillows
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Child Drawings Turned Real Toys
Child Drawings Turned Real Toys
Stuffed Lego Robot
Eco Laptop Pillows
Eco Laptop Pillows
Log-Shaped Computer Cushions
Kid Drawings Made Realistic
Kid Drawings Made Realistic
The Monster Engine
Glowing Ice Cube Furniture
Glowing Ice Cube Furniture
Moss LED Sofa
DIY Doodle Bags
DIY Doodle Bags
Scribble Couture
Glow in the Dark Furniture
Glow in the Dark Furniture
Fullmoon Cabinet
Surprisingly Innocent Underwear Ads
Surprisingly Innocent Underwear Ads
Wonderbra
Play while Working Out
Play while Working Out
Gamercize Exercise Pod
5 Clever Underwear Ads
5 Clever Underwear Ads
Including The Wonderbra Umbrella
play_circle_filled Exercise-Fuels Interaction
Exercise-Fuels Interaction
Gamercize Sport
NASA Treadmill Makes Exercise Easy
NASA Treadmill Makes Exercise Easy
Alter-G G-Trainer
Godfather Horse Head Pillow
Godfather Horse Head Pillow
Step2Play
Step2Play
No Exercise, No Games
Interactive Wonderbra Ad
Interactive Wonderbra Ad