With the Beauty Bottom Cushion made by Cogit, you can sculpt, tighten and tone, even while you're sitting down. This nifty device works by maintaining the user's muscle tautness through ergonomically-correct posture.
Basically, this pillow makes you flex your butt in order to have your back and hips in line while sitting down. Not a bad way to work out without working out.
Implications - With obesity fears on the rise and more and more information released on its dangers everyday, the emphasis on a leading healthy, physical lives is growing. Maintaining a healthy lifestyle is no easy task and as a result, the market for products that lighten the load and make working out feel less daunting and more fun is seeing rapid expansion.
The Beauty Bottom Cushion
1. Healthy Sitting - Disruptive innovation opportunities include creating ergonomic cushions and seating solutions that promote muscle toning and posture correction while sitting.
2. Fitness-integrated Lifestyle - Disruptive innovation opportunities include developing products that seamlessly integrate exercise and physical activity into everyday activities, such as sitting.
3. Wellness Technology - Disruptive innovation opportunities include designing technologically advanced health and wellness devices that offer convenience and effectiveness in achieving fitness goals.
1. Fitness Equipment - Disruptive innovation opportunities include creating innovative fitness equipment that combines functionality with comfort for a more effective workout experience.
2. Health and Wellness - Disruptive innovation opportunities include developing holistic health and wellness solutions that encompass physical, mental, and emotional well-being.
3. Ergonomic Furniture - Disruptive innovation opportunities include designing ergonomic furniture and accessories that prioritize user comfort and support while promoting healthy posture and muscle engagement.