The Beauty Bottom Cushion

 - Oct 25, 2008   Updated: Jun 1 2011
References: japantrendshop
With the Beauty Bottom Cushion made by Cogit, you can sculpt, tighten and tone, even while you're sitting down. This nifty device works by maintaining the user's muscle tautness through ergonomically-correct posture. 

Basically, this pillow makes you flex your butt in order to have your back and hips in line while sitting down. Not a bad way to work out without working out.

Implications - With obesity fears on the rise and more and more information released on its dangers everyday, the emphasis on a leading healthy, physical lives is growing. Maintaining a healthy lifestyle is no easy task and as a result, the market for products that lighten the load and make working out feel less daunting and more fun is seeing rapid expansion.