Category
Art & Design
Sensory Packaging
Trend cluster
Category
Getting Personal
With DNA
Genetic DNA codes provide the ultimate personalization.
3.9
Trend score
Trend
What is the Getting Personal With DNA trend?
Getting Personal With DNA: Consumers can now showcase DNA as personal artwork or infuse it into cosmetics such as perfumes. Other innovations allow in-depth analysis of an individual’s genetic makeup including personal DNA scanner and genealogy services that track ancestry.
People are increasingly enamored by the mystery of genetic code. In a world where exclusivity and individuality is in demand, there is nothing more unique than a person’s DNA.
Trend themes
Themes within the Getting Personal With DNA trend
Three behaviours holding the trend together01
Personalization with DNA
Consumers are looking to showcase their uniqueness through personal DNA artwork, fragrance and visualization.
02
DNA Analysis
Increased interest in DNA analysis services such as genealogy tracking and personal DNA scanners.
03
DNA as a Formal Code
DNA is being looked at as a unique identifier, with potential uses as a human barcode.
Industry implications
What the Getting Personal With DNA trend means for industry
Where the trend changes the playbookFor
Personal Care
The beauty and fragrance industry can capitalize on personalized fragrance creation based on customer's DNA.
For
Genetics and Genealogy
The field of genetics and genealogy can develop services for DNA analysis and tracking customer's ancestral heritage.
For
Art
The use of DNA as a unique identifier can create opportunities for customized and personalized artwork.
Trend signals
Trend signals for Getting Personal With DNA
Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%.
Popularity51%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Getting Personal With DNA trend
3 featured examples from Jun 13, 2006 to Jun 18, 2007CategoryArt & Design
Your DNA as Art
DNA GloFrame
The integration of personalized DNA art creates new opportunities for artists and collectors to innovate and explore new avenues for self-expression.
CategoryPop Culture
Visualize Your Personality: PersonalDNA
Utilizing personality visualizations to help individuals gain self-awareness and personal growth.
CategoryLifestyle
DNA Genealogy Service
Send in a DNA Sample to Track Your Ancestry
Genealogy companies have the opportunity to grow and innovate by offering convenient and comprehensive online platforms for tracing family history.
