Category
Lifestyle
Assisted Choices
Trend cluster
Category
Facebook
Fascination
Organizations continue to leverage & understand Facebook's cultural impact.
4.5
Trend score
Trend
What is the Facebook Fascination trend?
Facebook Fascination: Facebook is one of the fastest growing social networking sites on the web, and with its progression, a range of applications and publicity campaigns have emerged. It introduces like-minded individuals, bridges the gap with icons and leaders, is used in media campaigns, advertising and as a medium for public messages. As the site expands and evolves, businesses invest more time and financial energy on innovations to leverage their status. As it is still an emerging and privately owned site, there is still room for novel PR tactics. The site also reaches a broad age demographic, allowing marketers to target everyone from school aged children to baby boomer and beyond.
Trend themes
Themes within the Facebook Fascination trend
Three behaviours holding the trend together01
Social Networking
Facebook's cultural impact has sparked a range of applications and publicity campaigns introducing like-minded individuals and bridging the gap with icons and leaders.
02
Data Mining
Socioeconomic differences between users from various social networking sites can provide important demographic information that companies can use to their advantage.
03
Facebook Applications
The popularity of Facebook has inspired startups to create applications like ClubOne, Nip/Tuck Golden Ratio, Festi and Matt Held's painting service which can add unique and creative value to users.
Industry implications
What the Facebook Fascination trend means for industry
Where the trend changes the playbookFor
Marketing
Facebook's broad age demographic provides opportunities for marketers to target everyone from school aged children to baby boomers and beyond.
For
Media & Entertainment
Facebook has opened new avenues for the media industry with TV shows like Mujeres Asesinas making their media debut on Facebook and multiple virtual music communities like iLike.
For
Technology
Facebook's innovative and disruptive programs like Greenbook application, Takes All Types and fbFund has encouraged technology companies and developers to keep pushing for novel PR tactics, applications and programs.
Trend signals
Trend signals for Facebook Fascination
Trend score 4.5 out of 10, from popularity 65%, activity 64%, freshness 8%.
Popularity65%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Facebook Fascination trend
14 featured examples from Jun 26, 2007 to Mar 29, 2009CategoryPop Culture
TV Shows Launched Via Facebook
Mujeres Asesinas
The entertainment industry should look at incorporating a strategic focus on social media to promote new TV shows and other related services.
CategoryArt & Design
Custom Avatar Paintings
Matt Held Paints Your Facebook Profile Picture (If You're Friends)
Artists can explore the potential of this trend to create personalized portraits for individuals or collaborate with brands for new revenue streams.
CategoryPop Culture
Analyze Your Beauty on Facebook
Nip/Tuck Golden Ratio Application
The beauty industry could benefit from this technology by creating more accurate and personalized beauty products and treatments.
CategoryPop Culture
Elitism on Facebook
Cool Enough For ClubOne?
Opportunity for disruptive innovation in the social media industry by creating new features promoting inclusivity, such as mandatory profile reviews and verification checks
CategoryLifestyle
Facebook Knock-Offs
For Babies, Pets and High School Students
Social networking platforms for babies offer the children's products industry opportunities to develop new and innovative products for young ones.
CategoryTech
Socioeconomic Differences
MySpace vs. Facebook
Disruptive innovation opportunities for social media platforms to develop features and functionalities that cater to the educational and socioeconomic differences between users.
CategoryLifestyle
Facebook for Humanitarianism
A Million Voices Against FARC
The success of the Facebook group in mobilizing millions of people against FARC suggests opportunities for social networking platforms to enhance their functionality to support so…
CategoryPop Culture
Virtual Gifts Become Real Products
Mars Celebrate Application on Facebook
The social media industry can explore the trend of redeemable virtual gifts to enhance user engagement and monetize virtual interactions.
CategoryPop Culture
Bands As Buddies
iLike Facebook Update
iLike's success suggests that the music industry should consider shifting more resources toward connecting artists with fans through online communities, as well as exploring new r…
CategoryPop Culture
Brand Adoration
Coke Facebook Page is Number One After Obama
Beverage companies can utilize social media platforms to foster brand adoration and connect with their consumers in a more personal way.
CategoryTech
$250,000 For Innovative Applications
Facebook Contest
Opportunity for software developers to create highly innovative and disruptive Facebook applications and win a grant from $25,000 to $250,000.
CategoryEco
Facebook Goes Green
Greenbook Application
The Greenbook application integrates with Facebook's social media platform to reduce carbon footprint and promote renewable energy funding.
CategoryMarketing
Facebook Contests for Moms
Mothers Weigh in On Economy for Sears' “Busted Moms”
Retail companies are seen to benefit by using social media to reach and engage consumers during tough economic times.
CategoryLifestyle
Facebook Blood Donors
Takes All Types
The healthcare industry can explore disruptive innovation opportunities by leveraging social networking platforms and technology to streamline blood donation processes and improve…
