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Facebook Fascination

Organizations continue to leverage & understand Facebook's cultural impact

Implications - Facebook is one of the fastest growing social networking sites on the web, and with its progression, a range of applications and publicity campaigns have emerged. It introduces like-minded individuals, bridges the gap with icons and leaders, is used in media campaigns, advertising and as a medium for public messages. As the site expands and evolves, businesses invest more time and financial energy on innovations to leverage their status. As it is still an emerging and privately owned site, there is still room for novel PR tactics. The site also reaches a broad age demographic, allowing marketers to target everyone from school aged children to baby boomer and beyond.
Trend Themes
1. Social Networking - Facebook's cultural impact has sparked a range of applications and publicity campaigns introducing like-minded individuals and bridging the gap with icons and leaders.
2. Data Mining - Socioeconomic differences between users from various social networking sites can provide important demographic information that companies can use to their advantage.
3. Facebook Applications - The popularity of Facebook has inspired startups to create applications like ClubOne, Nip/Tuck Golden Ratio, Festi and Matt Held's painting service which can add unique and creative value to users.
Industry Implications
1. Marketing - Facebook's broad age demographic provides opportunities for marketers to target everyone from school aged children to baby boomers and beyond.
2. Media & Entertainment - Facebook has opened new avenues for the media industry with TV shows like Mujeres Asesinas making their media debut on Facebook and multiple virtual music communities like iLike.
3. Technology - Facebook's innovative and disruptive programs like Greenbook application, Takes All Types and fbFund has encouraged technology companies and developers to keep pushing for novel PR tactics, applications and programs.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
14 Featured, 17 Examples:
433,495 Total Clicks
Date Range:
Jun 07 — Mar 09
Trending:
Warm

Featured Examples

play_circle_filled TV Shows Launched Via Facebook
TV Shows Launched Via Facebook
Mujeres Asesinas
Mujeres Asesinas is a new TV series that is making its media debut on Facebook. The show, which translates to murderous women, touches on family violence and unravels a plot where common women are transformed… MORE
Custom Avatar Paintings
Custom Avatar Paintings
Matt Held Paints Your Facebook Profile Picture (If You're Friends)
Matt Held is an artist who paints people’s Facebook profile pictures on request. All you do if you want an original painting of yourself is add him as a friend so he can access your profile portfolio and… MORE
Analyze Your Beauty on Facebook
Analyze Your Beauty on Facebook
Nip/Tuck Golden Ratio Application
The popularity of the Nip/Tuck TV series has spread to the web, thanks largely to fantastic online marketing efforts. This time they're promoting a Facebook application, called the Golden Ratio, that lets… MORE
Elitism on Facebook
Elitism on Facebook
Cool Enough For ClubOne?
For a lot of people, Facebook is a convenient way to keep in touch with others. But Zach Wade also suspected that an equal amount of users use their Facebook profile to project "an ideal image of themselves".… MORE
play_circle_filled Facebook Knock-Offs
Facebook Knock-Offs
For Babies, Pets and High School Students
Facebook has taken the world of social networking by storm and managed to rake in huge bucks. Recognizing the tremendous success, other entrepreneurs set out to launch similar platforms, though none have… MORE
Socioeconomic Differences
Socioeconomic Differences
MySpace vs. Facebook
A study by the University of California, Berkeley determined there are educational and economic differences between users of social networking sites. The report claims users of MySpace are more likely… MORE
Facebook for Humanitarianism
Facebook for Humanitarianism
A Million Voices Against FARC
A worldwide rally against the terrorist group FARC has been organized by a common Colombian citizen with no experience in politics through Facebook. Early this year, Oscar Morales decided to create a… MORE
Virtual Gifts Become Real Products
Virtual Gifts Become Real Products
Mars Celebrate Application on Facebook
Facebook users know that you can give your friends virtual gifts, but for the first time, there are gifts that can be redeemed in real life for real products. Mars Snackfood UK is the first marketer… MORE
Bands As Buddies
Bands As Buddies
iLike Facebook Update
iLike is a cutting edge web service that allows artists and fans to connect over online communities like Facebook. Trend Hunter was bang on when we predicted the rise of web service, iLike back in March.… MORE
Brand Adoration
Brand Adoration
Coke Facebook Page is Number One After Obama
Although Barack Obama has the most popular Facebook page, you might be surprised to learn that the second place is not a celebrity, it is Coca-Cola. This is a great example of brand adoration. The coke… MORE
play_circle_filled $250,000 For Innovative Applications
$250,000 For Innovative Applications
Facebook Contest
Addicted to Facebook? How would you like to earn some money while networking with your online community? Facebook founder, Mark Zuckerberg created fbFund to offer one lucky person $250,000. He is offering… MORE
Facebook Goes Green
Facebook Goes Green
Greenbook Application
Facebook has launched its Greenbook application to help reduce CO2 emissions emitted by its servers and millions of worldwide users. Basically what the Greenbook add-on does is generate money through… MORE
Facebook Contests for Moms
Facebook Contests for Moms
Mothers Weigh in On Economy for Sears' “Busted Moms”
Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy… MORE
Facebook Blood Donors
Facebook Blood Donors
Takes All Types
Facebook has become so much more than a social networking tool, it's become a way to reach out to others in need. A new application, Takes All Types, brings together blood donors and could potential save… MORE