Organizations continue to leverage & understand Facebook's cultural impact
Implications - Facebook is one of the fastest growing social networking sites on the web, and with its progression, a range of applications and publicity campaigns have emerged. It introduces like-minded individuals, bridges the gap with icons and leaders, is used in media campaigns, advertising and as a medium for public messages. As the site expands and evolves, businesses invest more time and financial energy on innovations to leverage their status. As it is still an emerging and privately owned site, there is still room for novel PR tactics. The site also reaches a broad age demographic, allowing marketers to target everyone from school aged children to baby boomer and beyond.