Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500.
Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest.
Implications - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies.
Facebook Contests for Moms
More Stats +/-
Retro Mom Photo Shoots
Warrior Moms for Healthy Lunches
Ads Killed by Social Mothers
Vehicular Voice Assistant Accessories
Top 25 Media Ideas in September