Mujeres Asesinas
Juan Carlos Bonilla — June 4, 2008 — Pop Culture
References: facebook
Mujeres Asesinas is a new TV series that is making its media debut on Facebook. The show, which translates to murderous women, touches on family violence and unravels a plot where common women are transformed into murderers as a result of the unforeseen circumstances of life.
With an intelligent and strong launch through Facebook -- where they published each murderer profile and its history -- the Mujeres Asesinas show is stirring up curiosity about their 13 actresses. The success demonstrates the huge advantage networking has on Facebook. This could be the new way to pre-launch TV shows!
With an intelligent and strong launch through Facebook -- where they published each murderer profile and its history -- the Mujeres Asesinas show is stirring up curiosity about their 13 actresses. The success demonstrates the huge advantage networking has on Facebook. This could be the new way to pre-launch TV shows!
Trend Themes
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Social Media TV Launches — The trend of releasing new TV series through social media platforms presents an opportunity for disrupting traditional TV promotion strategies.
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Personalization in TV Content — TV series that touch on sensitive topics and resonate with audiences on a personal level can disrupt the traditional formula of TV programming and generate a loyal audience.
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Alternative Distribution Channels for TV Shows — Making use of non-traditional channels of distribution like Facebook for releasing TV shows illustrates a potential future trend in the industry, opening up new possibilities for smaller production houses and independent content creators.
Industry Implications
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Entertainment Industry — The entertainment industry should look at incorporating a strategic focus on social media to promote new TV shows and other related services.
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Social Media Industry — The social media industry should explore how they can increase market share by catering to the needs of TV show producers, distributors, and independent content creators.
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Digital Content Production Industry — Digital content production industry professionals should explore alternative distribution channels and pre-release promotions for TV series on social media platforms to expand their reach.
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