Category
Art & Design
Sensory Packaging
Trend cluster
Category
Storage Gone
Stylish
Pricy cases for wines and champagnes show the demand for beatification.
3.2
Trend score
Trend
What is the Storage Gone Stylish trend?
Storage Gone Stylish: You can’t go around carrying your champers in a paper bag – how common! Consumers love to embellish and accessorize their products, and many oenophiles are appreciating that alcoholic beverage brands are offering chic travel cases for their products. These cases don’t cost a lot to manufacture, but they can add great sales value to a product and function as affordable marketing tools. Offering a stylish, mobile case allows consumers to tote their favorite wine brands in public, which provides additional exposure for the company involved.
Trend themes
Themes within the Storage Gone Stylish trend
Three behaviours holding the trend together01
Mobile Beverage Cases
Products with travel cases add value to a product and function as affordable marketing tools.
02
Personalized Wine Storage
Innovative wine storage solutions allow for people to store wine collections in a stylish manner, such as puzzle piece wine racks.
03
Portable Luxury
Innovative products like portable mini cigar and wine bars, allow consumers to bring and enjoy luxurious goods while on-the-go.
Industry implications
What the Storage Gone Stylish trend means for industry
Where the trend changes the playbookFor
Wine and Alcoholic Beverages Industry
Companies in the wine and alcoholic beverages industry can develop stylish travel cases and innovative wine storage solutions to add value to their products.
For
Luxury Goods Industry
The luxury goods industry can benefit from producing high-end wine storage solutions, as well as portable luxury products like mini cigar and wine bars, to cater to the needs and wants of wealthy consumers.
For
Design and Manufacturing Industry
Designers and manufacturers can capitalize on the busy schedule of consumers by developing more convenient and portable products that offer a luxury experience, like portable mini cigar and wine bars.
Trend signals
Trend signals for Storage Gone Stylish
Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%.
Popularity44%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Storage Gone Stylish trend
3 featured examples from Dec 5, 2006 to Jul 24, 2007CategoryLuxury
Veuve Clicquot Traveller
The alcohol packaging industry has an opportunity to develop innovative and trendy packaging solutions that enhance the overall consumer experience.
CategoryLifestyle
Portable Luxury
Mini Cigar and Wine Bar
The portable luxury trend presents opportunities for consumer electronics manufacturers to develop gadgets and devices that enhance the convenience of enjoying fine experiences on…
CategoryUnique
The Puzzle Piece Wine Rack
Build and Expand Your Collection To Your Heart's Content
The modular wine rack trend creates opportunities for home goods companies to produce customizable and aesthetically pleasing storage solutions for wine collectors.
