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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Swiss Army Style

Everyone's favorite multi-purpose pocket knife finds even more ways to appeal

Implications - How do you make the best multi-purpose pocket knife even better? Make it niche-specific by adding Swarovski crystals, MP3 players, lighters and USB keys. These products take an already popular item and modify it to cater to niche markets. Applying innovative concepts to a product that already has mass appeal is a safer approach than taking a chance on something completely new.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 6 Examples:
195,952 Total Clicks
Date Range:
Jan 06 — Aug 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

USB Knives
USB Knives
Swiss Army's ‘Swissbit' Comes with a 2 GB USB
Do you really use your Swiss Army knife? I doubt it. Maybe if it had a 2gb USB key... "The specialists at Swissbit have once again proven that there is often far more to something than first meets… MORE
Pretty Pocket Protection
Pretty Pocket Protection
Pimped Swiss Army Knife
The Swiss really know how to bling it on! Who says pocket knives have to be masculine? The snazzy new Swiss Army knives were designed for the woman looking for some pretty practicality in her pocket...… MORE
Caring Knives
Caring Knives
Swiss Army Peace Knife
Designers Qian Jiang, Yiying Wu & Carolina Flores' Swiss Peace Knife is a reinterpretation and re-design of the famous Swiss Army Knife with a message of peace and love. The Swiss Peace Knife is a multi-functional… MORE
Luxury Swiss Army USBs
Luxury Swiss Army USBs
Diamond-Encrusted Swissmemory
Jewellery memory sticks offer first class travel for your information too. The Swissmemory USB Pen Drives are a top of the range gift for the guy who has it all. Stylish, chic and not available everywhere!… MORE
MP3 Swiss Army Knife
MP3 Swiss Army Knife
Everybody knows the original Swiss Army Knife, but did you know, that switzerland has now there own MP3-Player? Now Victorynox launched a MP3-Player also encluding the practical multi-tool accessories… MORE
Giant Swiss Army Knives
Giant Swiss Army Knives
10-in-1 Garden Tool
The 10-in-1 Garden Tool design appears strangely to an oversized Victorionox Swiss Army Kinfe with different components. As a multi-functional unit, this tool can make for cost and storage efficiency,… MORE
Electronic Swiss Army Knife
Electronic Swiss Army Knife
Solar Powered MP4 Mobile Power Station
What can you say about an MP4 player that will never run out of power and will recharge your cell phone and much more? The imaginatively named “Solar Powered MP4 Player 2GB - Mobile Power Station”… MORE
Swiss Army Sun Glasses
Swiss Army Sun Glasses
Uber Shades
Created by Not-so Bright Sun wear of Germany these stylin? Uber Shades jam everything you could imagine inside the oversized temples. You can choose from 263 different items and attachments to make your… MORE
Pocketknife Cutlery Holders
Pocketknife Cutlery Holders
Swiss Army Knife Packs the Kitchen Into the Swissarmius
The Swissarmius is a cutlery holder replicated from the traditional Swiss Army Knife. This perfect storage solution has everything down to a tee with the color and placement of cutlery. The Swissarmius… MORE
The Wenger Giant Swiss Army Knife
The Wenger Giant Swiss Army Knife
I introduce to you the king of all Swiss Army knives the Wenger Giant Swiss Army Knife. It has 85 fully useful tools and 100 different functions. Wenger admit that it is a bit bulky and unrealistic... MORE
DIY Swiss Army Keys
DIY Swiss Army Keys
Fold Up Your Keys, Pretend to Hot Wire Your Car
Now you can finally have Swiss Army Keys!  Key rings in pockets jangle announcing arrivals into a room long before the person actually does. They also make holes in pockets. So for handy people, the website… MORE

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