Everyone's favorite multi-purpose pocket knife finds even more ways to appeal
Implications - How do you make the best multi-purpose pocket knife even better? Make it niche-specific by adding Swarovski crystals, MP3 players, lighters and USB keys. These products take an already popular item and modify it to cater to niche markets. Applying innovative concepts to a product that already has mass appeal is a safer approach than taking a chance on something completely new.