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Caring Knives

Swiss Army Peace Knife

— March 21, 2008 — Tech
Designers Qian Jiang, Yiying Wu & Carolina Flores' Swiss Peace Knife is a reinterpretation and re-design of the famous Swiss Army Knife with a message of peace and love.

The Swiss Peace Knife is a multi-functional handy pocket tool that houses a pill box, bandages, disinfectant spray and whistle.

... All you need is love

Implications - Originally, tools like the Swiss Army knife was about providing people with the proper tools in survival situations. In a world starved for convenience, however, consumers want even more. Now, pocket knives are offering USBs, LED lights and other items useful for on-the-go living. Rather than for the survivalist, pocket knives are being marketed towards everyday folk who love convenience just as much as adventurers who love venturing outdoors.
Trend Themes
1. Convenient Pocket Knives - Pocket knives are no longer marketed just for the survivalist, but for everyday people who enjoy convenience and on-the-go living.
2. Functional Design - The reinterpretation and redesign of the Swiss Army Knife by designers Qian Jiang, Yiying Wu & Carolina Flores shows the opportunity for new and functional designs in multi-purpose tools.
3. Peaceful Consumer Products - The Swiss Peace Knife by designers Qian Jiang, Yiying Wu & Carolina Flores provide an example of the potential demand for consumer products that signify peace and love.
Industry Implications
1. Outdoor Recreation - Pocket knives with added convenience features, such as USBs and LED lights, presents an opportunity for innovation in outdoor recreation products.
2. Personal Care Products - Multi-functional pocket knives like the Swiss Peace Knife, with features including a pill box and bandages, offer a new avenue for innovation within personal care products.
3. Gifts and Souvenirs - The Swiss Peace Knife, with its message of peace and love, presents a potential trend for demand in themed gifts and souvenirs that convey positive messages or ideals.
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