Category
Business
Assisted Conversion
6.5
Trend score
Trend
What is the Tattoo 2.0 trend?
Tattoo 2.0: Tattoos are evolving beyond traditional ink. As alternative and counter-culture practices become more mainstream, people are seeking more unique forms of self-expression, whether it's a braille tattoo, glow-in-the-dark ink or an emotion-sensing tattoo. Safer versions, such as false tattoo sleeves and edible chocolate tattoos, are also being sought out, thanks to a greater emphasis on health and well-being.
Trend themes
Themes within the Tattoo 2.0 trend
Three behaviours holding the trend together01
Alternative Forms of Tattoos
As alternative and counter-culture practices become more mainstream, people are seeking more unique forms of self-expression beyond traditional ink.
02
Safety and Wellness in Tattooing
Safer versions of tattoos, such as false tattoo sleeves and edible chocolate tattoos, are being sought out, thanks to a greater emphasis on health and well-being.
03
Tattooing for Accessibility
Braille tattoos and other body modifications are allowing people with different abilities to enjoy tattoos and experience different forms of art and self-expression.
Industry implications
What the Tattoo 2.0 trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The trend towards alternative and unique forms of tattoos creates opportunities for brands in the beauty and personal care industries to innovate with new tattooing techniques and materials.
For
Wellness
Brands in the wellness industry can consider the trend towards safer forms of tattoos, such as the edible chocolate tattoo, to develop new products and services that appeal to health-conscious consumers.
For
Manufacturing
The trend towards laser-screen printing and scribing designs into metal objects, as seen in the Newform Sink Tattoos, creates opportunities for manufacturers to incorporate tattoos designs into their products for individualistic appeal.
Trend signals
Trend signals for Tattoo 2.0
Trend score 6.5 out of 10, from popularity 89%, activity 97%, freshness 8%.
Popularity89%
Activity97%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Tattoo 2.0 trend
7 featured examples from Mar 18 to Oct 23, 2007CategoryFashion
Glow in the Dark Tattoos
Innovating with new ink types and incorporating technology into tattoos to offer customers unique and personalized experiences.
CategoryArt & Design
Eye Color Tattoos
Your Eye Balls Are The Next Frontier In Ink
Body modification studios can tap into the demand for unique and extreme body modifications.
CategoryTech
Braille Tattoos
Body Modifications for the Blind Make Sight and Touch Statements
The tattoo industry can expand by catering to the differently-abled through braille tattoos
CategoryNaughty
Yummy Tattoos
Body Talk Marks Your Flesh with Chocolate
Partner with bakeries or chocolate companies to create edible body art made from chocolate that can be marketed as a fun and unique food product.
CategoryFashion
Tattoos For Wimps
Slip On Tattoo Sleeves
Opportunity for fashion industry to expand into new territory with the creation of realistic and washable temporary tattoo sleeves.
CategoryPop Culture
Geek Tattoos
16 Fake Tattoos for Geeks, Nerds and Hackers
Nerdy temporary tattoos may disrupt traditional tattoo parlors by providing a safe alternative that appeals to a younger, geeky audience.
CategoryArt & Design
Faucets Get Inked
Newform Sink Tattoos
The sink fixtures industry can incorporate laser-screen print patterns for customizable and visually appealing products.
