Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebrity
YouTubing
YouTube began as a place where ordinary people could become famous, but celebs.
4.2
Trend score
Trend
What is the Celebrity YouTubing trend?
Celebrity YouTubing: Description - When YouTube first started, it was recognized for its ability to bring “stardom” to and provide a platform for ordinary people. Anyone could create a video and upload it for millions of viewers are the world to see. Now, however, celebrities like Jim Carey and Oprah now have their own YouTube channels (because you just can’t get enough exposure when you’re a celebrity).
Implications - After seeing the reach of these amateur videos and the amount of buzz their generated online, celebrities and their publicists recognized the potential to further promote icons and leaders and expand their fan base. Celebrity spokesperson, anyone?
Trend themes
Themes within the Celebrity YouTubing trend
Three behaviours holding the trend together01
Celebrity YouTubing
Celebrities are recognizing the potential to expand their fanbase and promote their image through YouTube videos.
02
Amateur Videos by Fans
Amateur video creation by fans for their favorite celebrities presents an opportunity for novel ways of creative marketing, promotion, and fan engagement.
03
Online Video Advertising
Oprah's endorsement of YouTube as a platform for her 'Oprah Channel' highlights the evolving nature of online video advertising.
Industry implications
What the Celebrity YouTubing trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
The ability of celebrities and fans to connect and promote through YouTube videos presents an opportunity for releasing new products, creative marketing campaigns, and promoting brand image.
For
Marketing and Advertising Industry
The growing popularity of online videos on YouTube unveils a vast canvas for businesses to reach their consumers with targeted and branded messaging.
For
Environmental Advocacy Industry
The comedians like Will Ferrell and others spoof and provide humorous tips on environmental awareness provides a unique opportunity to engage and educate people in the cause of sustainability.
Trend signals
Trend signals for Celebrity YouTubing
Trend score 4.2 out of 10, from popularity 70%, activity 48%, freshness 8%.
Popularity70%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Celebrity YouTubing trend
5 featured examples from Apr 24 to Dec 1, 2007CategoryWorld
Blossoming YouTube Idols
Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco
The music industry is being disrupted as social media allows for direct artist-to-fan engagement and online fan base building, challenging traditional record labels.
CategoryEco
Enviro-Tips from the Green Team
Will Ferrell For the Environment
There are opportunities for developing eco-friendly products as the demand for sustainable and bio-degradable products increases.
CategoryPop Culture
YouTube's Biggest Endorsement Money Can't Buy
Oprah Channel
The shift of ad dollars from traditional broadcast to online video formats, endorsed by Oprah Winfrey, presents a disruptive innovation opportunity for the advertising industry.
CategoryPop Culture
Fan Created Music Videos
Bjork Invites Public to Create Video for 'Innocence'
The music industry can disruptively innovate by encouraging fan participation in music video creation, increasing engagement and interaction with fans.
CategorySocial Good
Celebs On YouTube
Jim Carrey Protests For Prisoner Release
Opportunity for disruptive innovation in developing digital tools and platforms to amplify the impact of human rights advocacy.
