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Celebrity YouTubing

YouTube began as a place where ordinary people could become famous, but celebs

Description - When YouTube first started, it was recognized for its ability to bring “stardom” to and provide a platform for ordinary people. Anyone could create a video and upload it for millions of viewers are the world to see. Now, however, celebrities like Jim Carey and Oprah now have their own YouTube channels (because you just can’t get enough exposure when you’re a celebrity).

Implications - After seeing the reach of these amateur videos and the amount of buzz their generated online, celebrities and their publicists recognized the potential to further promote icons and leaders and expand their fan base. Celebrity spokesperson, anyone?
Trend Themes
1. Celebrity Youtubing - Celebrities are recognizing the potential to expand their fanbase and promote their image through YouTube videos.
2. Amateur Videos by Fans - Amateur video creation by fans for their favorite celebrities presents an opportunity for novel ways of creative marketing, promotion, and fan engagement.
3. Online Video Advertising - Oprah's endorsement of YouTube as a platform for her 'Oprah Channel' highlights the evolving nature of online video advertising.
Industry Implications
1. Entertainment Industry - The ability of celebrities and fans to connect and promote through YouTube videos presents an opportunity for releasing new products, creative marketing campaigns, and promoting brand image.
2. Marketing and Advertising Industry - The growing popularity of online videos on YouTube unveils a vast canvas for businesses to reach their consumers with targeted and branded messaging.
3. Environmental Advocacy Industry - The comedians like Will Ferrell and others spoof and provide humorous tips on environmental awareness provides a unique opportunity to engage and educate people in the cause of sustainability.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured
36,188 Total Clicks
Date Range:
Apr 07 — Nov 07
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled Blossoming YouTube Idols
Blossoming YouTube Idols
Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco
She's only 18 and she's from the Netherlands, but that hasn't stopped this incredibly-talented singer from attracting global attention. Her name is Esmee Denters and remember that name because she is going… MORE
YouTube Defenders
YouTube Defenders
Fans Prove Britney Spears Had a Broken Heel
Britney Spears haters everywhere rejoiced at her stumbling dance moves at the VMA awards. However, a fan has come to her rescue with video evidence that proves she had a broken heel. In fact, it looks… MORE
Enviro-Tips from the Green Team
Enviro-Tips from the Green Team
Will Ferrell For the Environment
This clip is an environmental spoof by comic actor, Will Ferrell and his Green Team members, Adam McKay and John C Reilly. Right off the bat, note that the video has profanity and isn't suitable for younger… MORE
YouTube's Biggest Endorsement Money Can't Buy
YouTube's Biggest Endorsement Money Can't Buy
Oprah Channel
The world's biggest trend hunter, Oprah Winfrey, has acknowledged that traditional media is endangered... unless it makes the switch to the web. When Oprah does anything, the rest of the world follows.… MORE
play_circle_filled Fan Created Music Videos
Fan Created Music Videos
Bjork Invites Public to Create Video for 'Innocence'
Björk has a reputation of fabulous, artistic music videos, breaking ground in innovation and technology. Videos like Army of Me, Human Behaviour and Hunter, just to name a few, have been outstanding.… MORE
play_circle_filled Celebs On YouTube
Celebs On YouTube
Jim Carrey Protests For Prisoner Release
Jim Carrey is starring in a new video! But don't expect it to target your funny bone- He's hit the airwaves on YouTube in an announcement on behalf of the US Campaign for Burma and the Human Rights Action… MORE