Trend cluster
Category

Design Over
Function

Ingenuity applied to cutting-edge-toasters shows the remarkable love for des.

Transparent Toaster DesignFuturistic ToasterToast Automatica

Trend

What is the Design Over Function trend?

Design Over Function: One more reason why you shouldn’t skip breakfast – you’d miss the enjoyment of making your morning toast in these high-design toasters. There are toasters that resemble cassette decks, the sun or something right out of the future. And the handy Toast Bag prevents melted foods from making a mess inside conventional toasters.

All of these products use innovative designs to turn transform everyday activities (eating breakfast) into novel experiences and moments of joy to everyday routines.

Trend themes

Themes within the Design Over Function trend

Three behaviours holding the trend together
01

Design Over Function

Innovative designs can turn transform everyday activities into novel experiences and moments of joy to everyday routines.

02

Slim Design

Kitchen appliances with slim designs perfect for homes that require space is an opportunity for disruptive innovation.

03

Futuristic Technology

Advanced technology for kitchen appliances is an opportunity for companies to stretch the limits of developing high-tech kitchenware.

Industry implications

What the Design Over Function trend means for industry

Where the trend changes the playbook
For

Appliances

Designing kitchen appliances with innovative designs and slim features can disrupt the kitchen appliance industry.

For

Kitchenware

Developing futuristic technologies for kitchenware such as high-tech toasters can disrupt the kitchenware industry.

For

Household Products

Innovative designs and high-tech technologies can disrupt the household products industry by enhancing the user experience and adding convenience to everyday routines.

Trend signals

Trend signals for Design Over Function

Trend score 5.1 out of 10, from popularity 67%, activity 78%, freshness 8%.

Popularity67%
Activity78%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific