Luxury and gimmicky toothbrush innovations illustrate the appeal of hygiene
Implications - A range of dental innovations have changed the act of brushing teeth, including child-geared products such as musical toothbrushes and happy face suction cups to make oral hygiene fun, to products that make the act more convenient such as pre-pasted and flossing toothbrushes.
Oral hygiene has improved dramatically in North America over the last four decades, due to an increase in awareness, education and dental innovation. There is a clear demand for products that make necessary tasks more convenient or enjoyable.
Oral hygiene has improved dramatically in North America over the last four decades, due to an increase in awareness, education and dental innovation. There is a clear demand for products that make necessary tasks more convenient or enjoyable.
Trend Themes
1. Innovative Toothbrush Designs - The dental industry is constantly evolving with the development of innovative toothbrush designs that make oral hygiene more convenient, enjoyable, and efficient
2. Consumer Desire for Efficiency - Consumers are looking for products that are efficient and provide a useful and necessary service or product
3. Whimsical Hygiene Products - With today's chaotic world, consumers want to escape and enjoy an element of fantasy, creating an opportunity for incorporating whimsy into hygiene products
Industry Implications
1. Dental Industry - The dental industry should continue innovating by developing products that make oral hygiene more convenient, enjoyable, and efficient
2. Personal Hygiene Industry - The personal hygiene industry can incorporate whimsical elements into traditional products to appeal to consumers' desire for escapism
3. Travel Industry - The travel industry should continue to make compact-sized items to cater to the frequent traveler, such as the OHSO-designed toothbrush
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Date Range:
Nov 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:
