Category
Autos
Luxury Electrification
Trend cluster
Category
Culinary Fusion
v2
Long-ago Asian flavors fuse their way into traditionally Western products.
3.5
Trend score
Trend
What is the Culinary Fusion v2 trend?
Culinary Fusion v2: Consumers are consistently hunting for novelty and ways in which they can impress other members of society with their courage. Catering to this desire are Asian food products that incorporate odd pairings, the result being unique products that would be considered strange in Western culture. Examples include crackers with wasps in them; ice cream in vegetable, jelly fish, squid gut and charcoal flavors; and salad-flavored water.
Trend themes
Themes within the Culinary Fusion v2 trend
Three behaviours holding the trend together01
Adventurous Palates
Japan's adventurous palates lead to uniquely flavored foods, particularly in traditional comfort food items.
02
Novelty Food Products
Consumers are consistently hunting for novelty, leading to Asian food products that incorporate odd pairings, the result being unique products that would be considered strange in Western culture.
03
Clean and Colorful Packaging
As food safety concerns become paramount, consumers are looking for alternative ways to intake minerals and vitamins, influencing packaging to be clean and colorful, easy for the eye to digest.
Industry implications
What the Culinary Fusion v2 trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food companies can push the envelope by producing traditional comfort food items with unique and adventurous flavors to inspire customers to become daredevils and build exciting word-of-mouth buzz.
For
Packaging
As food safety concerns become paramount, innovative and appealing packaging that is clean and colorful can become a disruptive innovation opportunity for food and beverage companies.
For
Marketing and Advertising
Using adventurous flavor profiles to cater to consumer demand for novelty, food and beverage companies can leverage marketing and advertising to build excitement and buzz around new products.
Trend signals
Trend signals for Culinary Fusion v2
Trend score 3.5 out of 10, from popularity 45%, activity 53%, freshness 8%.
Popularity45%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Culinary Fusion v2 trend
5 featured examples from Feb 19, 2006 to Sep 8, 2007CategoryUnique
Drinkable Lettuce
Salad Water Makes Staying Healthy Taste Green
The food packaging industry can explore clean and colorful packaging solutions to cater to consumers' demand for alternative food intake.
CategoryWorld
Ice Cucumber Soda
Pepsi's Veggie Pop Gets Big in Japan
Disruptive innovation opportunities lie in experimenting with new flavors and formulations to meet the ever-changing consumer preferences and demands in Japan's competitive bevera…
CategoryUnique
Wasp Rice Crackers
Buzzing In Tokyo
The food and beverage industry can explore and capitalize on unconventional food trends and cater to adventurous eaters.
CategoryLifestyle
Fishy Ice Cream Flavors
The Jellyfish Ice Cream is Popular in Japan
Opportunity for food and beverage companies to develop and market unconventional ice cream flavors to cater to adventurous consumers.
CategoryLifestyle
Unusual Icecream Flavours
Squid Gut & Charcoal
The food manufacturing industry has the opportunity to innovate by experimenting with unconventional flavors and creating unique products that cater to adventurous consumers.
