Category
Lifestyle
Assisted Choices
Trend cluster
Category
Odd
Edibilities
Consumers are tasting their way into unexpectedly consumable goods.
5.1
Trend score
Trend
What is the Odd Edibilities trend?
Odd Edibilities: A variety of products that wouldn’t traditionally be eaten now come in edible variations including gold, silver, flowers, picnic baskets, menus, chess sets, LEGO and business cards. A product that is edible instantly achieves more appeal than its traditional version. When it comes to consuming luxuries like gold and silver, people feel they can infuse themselves from the inside out in opulence, while adding a consumable attribute to a product raises hype, encourages interaction and makes it more covetable and intriguing.
Trend themes
Themes within the Odd Edibilities trend
Three behaviours holding the trend together01
Edible Art
Food is not just tasty, but presented in a certain way, can be very beautiful to look at. Turning well-known meals into artworks preserves the gourmet attraction. This trend shows that people are drifting away from traditional art and want something more unique in their everyday living.
02
Edible Innovation
The status quo is no longer sufficient; people crave invention and are open to non-traditional edible items. This opens up opportunities for new culinary industries such as edible tech and edible fashion.
03
Luxury Edibles
Edible innovations are no longer just for kids- adults want to try new and opulent culinary creations as well. This presents opportunities for luxury food industries to merge edible art with rare and sumptuous ingredients to cater to an elevated clientele.
Industry implications
What the Odd Edibilities trend means for industry
Where the trend changes the playbookFor
Luxury Food Industry
The trend towards opulent edibles like gold-infused vodka and other specialty items has presented opportunities for luxury food industries to tap into new markets.
For
Edible Tech Industry
The concept of edible tech could be the next frontier in food and innovation. This presents opportunities for the tech industry to merge with the culinary arts and provide a new type of edible creation.
For
Edible Fashion Industry
Edible fashion can combine innovation, luxury and sustainability- new edible packaging solutions along with chic edible accessories can provide a unique angle on the fashion industry.
Trend signals
Trend signals for Odd Edibilities
Trend score 5.1 out of 10, from popularity 65%, activity 80%, freshness 8%.
Popularity65%
Activity80%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Odd Edibilities trend
8 featured examples from Feb 8 to Aug 27, 2007CategoryNaughty
Ingestible Silver Pills
Twenty Four Hours of Sparkly Poo In a Pill
Disruptive Innovation Opportunity: Develop ingestible silver pills as a unique product in the pharmaceutical industry.
CategoryUnique
Luxury Liquor Secrets
Gold Flakes Vodka Has the Midas Touch
With the rise of rare and uncommon ingredients, manufacturers must reinvent their product development strategies to keep up with changing consumer demands and preferences.
CategoryMarketing
Edible Business Cards
Arigatou Co. Prints on Nuts, Pasta and More
The printing and personalization industry can explore new opportunities by offering edible business cards and laser-etched food products.
CategoryUnique
Amazing Edible Art
Surreal Sculpted Cakes Will Make Any Birthday Special
With the demand for unique and creative desserts, bakeries can offer personalized, edible art pieces that cater to different events, themes, and preferences.
CategoryArt & Design
Edible Flower Art
Wild Hibiscus In Syrup
Restaurants and bars can adopt the trend of using edible flowers as an innovative way to elevate their menu items and beverages, creating memorable and Instagram-worthy experience…
CategoryTech
Edible Picnic Containers
When Eco Chic-Food Meets Edible Fashion
The food packaging industry can explore edible packaging solutions like Mange2 to provide more sustainable options for consumers.
CategoryLifestyle
Edible Building Blocks- These LEGO Pieces are Constructive Snacks
The food and beverage industry can explore the production of innovative snacks that combine fun shapes and flavors, while incorporating essential nutrients.
CategoryLifestyle
Edible Chess Sets
Play Your Game and Eat it Too
Collaborating with baking companies to offer edible versions of classic games can create new opportunities for engaging with traditional games and draw in new consumers.
