Pillow fight clubs, leagues and commercials have viral potential
Implications - Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).