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Public Pillow Fighting

Pillow fight clubs, leagues and commercials have viral potential

Implications - Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured
54,105 Total Clicks
Date Range:
Feb 06 — Nov 07
Trending:
Hot

Featured Examples

Sexy Pillow Fight League
Sexy Pillow Fight League
Is Pillow Fight Madness Being Exploited?
Over the last year, we've seen organized pillow fight clubs pop up in the streets around the world. We've also seen a Pillow Fight League pop-up. Now, Playboy has taken the pillow fight concept to the… MORE
play_circle_filled Real-Life Fight Clubs
Real-Life Fight Clubs
Underground Pillow Fighting Rings Pop Up Worldwide
Did you know that Pillow Fight Clubs can be found in Italy, France, Spain, Israel, USA, Australia, United Kingdom, Germany, Norway, Canada, and New Jersey? It's the real deal.. and if you were a fan of… MORE
play_circle_filled Pillow Fighting Now a Sport
Pillow Fighting Now a Sport
Almost a year ago, we discovered that Pillow Fight Clubs were popping up around the world. The Pillow Fight Clubs launched public pillow fights in the streets of Isreal, USA, Australia, the United Kingdom,… MORE
Pillow Fight Riot
Pillow Fight Riot
Inspired by Absolut
In probably the best pillow fight video ever, Absolut shows us the impact of a full scale policed riot - with pillows. Shot in the streets of Montevideo, Uruguay, the ad was created by TBWAChiatDay… MORE
Virtual Pillowfights On Your Phone
Virtual Pillowfights On Your Phone
If the thought of Cheerleaders, French Maids and Sexy Mademoiselles slugging it out in a rip roaring pillowfight gets you hot n' bothered then you've gotta check out Pillowfight - the game, for your mobile… MORE
Pillow Fight Clubs
Pillow Fight Clubs
Now in Buenos Aires
Earlier in the year we covered Pillow Fight Clubs, which had started in in San Francisco. Now, the massive pillow fights have expanded all the way to Buenos Aires. The recent pillow fight took place… MORE
Urban Playgrounds in 30 Cities
Urban Playgrounds in 30 Cities
World Pillow Fight Day
World Pillow Fight Day took place in cities around the world Saturday 22 March, 2008. The picture and video show thousands of people battling it out in New York's Union Square. The idea started with… MORE

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