SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,022 more

Public Pillow Fighting

Pillow fight clubs, leagues and commercials have viral potential

Implications - Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).

SCORE 5.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 49,156 Total Clicks

Date Range: Feb 06 - Nov 07

Trending: Hot

Consumer Insight Topics: Pop Culture Lifestyle Unique Youth Life-Stages

Featured Examples

Sexy Pillow Fight League - Is Pillow Fight Madness Being Exploited?

SCORE 6.5

Warm 16,330 Clicks Pub: Feb 14, 07

Sexy Pillow Fight League

Is Pillow Fight Madness Being Exploited?

Over the last year, we've seen organized pillow fight clubs pop up in the streets around the world. We've also seen a Pillow Fight League pop-up. Now, Playboy has taken the pillow fight concept to the… [More]

Real-Life Fight Clubs - Underground Pillow Fighting Rings Pop Up Worldwide

SCORE 6.5

Warm 8,613 Clicks Pub: Feb 17, 06

Real-Life Fight Clubs

Underground Pillow Fighting Rings Pop Up Worldwide

Did you know that Pillow Fight Clubs can be found in Italy, France, Spain, Israel, USA, Australia, United Kingdom, Germany, Norway, Canada, and New Jersey? It's the real deal.. and if you were a fan of… [More]

SCORE 6.2

Warm 7,964 Clicks Pub: Jan 17, 07

Pillow Fighting Now a Sport

Almost a year ago, we discovered that Pillow Fight Clubs were popping up around the world.Â The Pillow Fight Clubs launched public pillow fights in the streets of Isreal, USA, Australia, the United Kingdom,… [More]

SCORE 4.6

Average 5,803 Clicks Pub: Jun 4, 07

Pillow Fight Riot

Inspired by Absolut

In probably the best pillow fight video ever, Absolut shows us the impact of a full scale policed riot - with pillows. Shot in the streets of Montevideo, Uruguay, the ad was created by TBWAChiatDay… [More]

SCORE 2.8

Mild 5,195 Clicks Pub: May 3, 07

Virtual Pillowfights On Your Phone

If the thought of Cheerleaders, French Maids and Sexy Mademoiselles slugging it out in a rip roaring pillowfight gets you hot n' bothered then you've gotta check out Pillowfight - the game, for your mobile… [More]

Pillow Fight Clubs - Now in Buenos Aires

SCORE 4.6

Average 5,251 Clicks Pub: Nov 22, 06

Pillow Fight Clubs

Now in Buenos Aires

Earlier in the year we covered Pillow Fight Clubs, which had started in in San Francisco. Now, the massive pillow fights have expanded all the way to Buenos Aires. The recent pillow fight took place… [More]