Public Pillow Fighting

Pillow fight clubs, leagues and commercials have viral potential

Implications - Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).
SCORE 5.2
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48,691 Total Clicks
Feb 06 - Nov 07
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Featured Examples
Sexy Pillow Fight League - Is Pillow Fight Madness Being Exploited?
SCORE 6.5
Warm 16,059 Clicks Pub: Feb 14, 07
Sexy Pillow Fight League
Is Pillow Fight Madness Being Exploited?
Over the last year, we've seen organized pillow fight clubs pop up in the streets around the world. We've also seen a Pillow Fight League pop-up. Now, Playboy has taken the pillow fight concept to the… [More]
Real-Life Fight Clubs - Underground Pillow Fighting Rings Pop Up Worldwide
SCORE 6.5
Warm 8,557 Clicks Pub: Feb 17, 06
Real-Life Fight Clubs
Underground Pillow Fighting Rings Pop Up Worldwide
Did you know that Pillow Fight Clubs can be found in Italy, France, Spain, Israel, USA, Australia, United Kingdom, Germany, Norway, Canada, and New Jersey? It's the real deal.. and if you were a fan of… [More]
Pillow Fighting Now a Sport
SCORE 6.2
Warm 7,910 Clicks Pub: Jan 17, 07
Pillow Fighting Now a Sport
Almost a year ago, we discovered that Pillow Fight Clubs were popping up around the world. The Pillow Fight Clubs launched public pillow fights in the streets of Isreal, USA, Australia, the United Kingdom,… [More]
Pillow Fight Riot - Inspired by Absolut
SCORE 4.6
Average 5,767 Clicks Pub: Jun 4, 07
Pillow Fight Riot
Inspired by Absolut
In probably the best pillow fight video ever, Absolut shows us the impact of a full scale policed riot - with pillows. Shot in the streets of Montevideo, Uruguay, the ad was created by TBWAChiatDay… [More]
Virtual Pillowfights On Your Phone
SCORE 2.8
Mild 5,172 Clicks Pub: May 3, 07
Virtual Pillowfights On Your Phone
If the thought of Cheerleaders, French Maids and Sexy Mademoiselles slugging it out in a rip roaring pillowfight gets you hot n' bothered then you've gotta check out Pillowfight - the game, for your mobile… [More]
Pillow Fight Clubs - Now in Buenos Aires
SCORE 4.6
Average 5,226 Clicks Pub: Nov 22, 06
Pillow Fight Clubs
Now in Buenos Aires
Earlier in the year we covered Pillow Fight Clubs, which had started in in San Francisco. Now, the massive pillow fights have expanded all the way to Buenos Aires. The recent pillow fight took place… [More]
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