Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Public Pillow
Fighting
Pillow fight clubs, leagues and commercials have viral potential.
4.1
Trend score
Trend
What is the Public Pillow Fighting trend?
Public Pillow Fighting: Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).
Trend themes
Themes within the Public Pillow Fighting trend
Three behaviours holding the trend together01
Public Event Flashmobbing
Public pillow fights have become a form of flash mobbing around the world, with people learning about them through blogs, social networking sites and instant messaging.
02
Pillow Fighting as a Sport
Pillow fighting has now become a sport, and a Pillow Fight League has been established, introducing rules and training for ultimate pillow fighters.
03
Digital Gaming
Pillowfight, a mobile video game, targets niche demographics with particular interests such as cheerleading, French maids, and glam fighters.
Industry implications
What the Public Pillow Fighting trend means for industry
Where the trend changes the playbookFor
Sports Industry
Tapping into the sport industry and creating new leagues, training programs, and competitions for pillow fighting enthusiasts.
For
Event Planning Industry
Organizing innovative and exciting events like public pillow fights, and utilizing social media to promote and attract attendees.
For
Gaming Industry
Developing digital games that cater to niche demographics with unique and specific interests.
Trend signals
Trend signals for Public Pillow Fighting
Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%.
Popularity54%
Activity61%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Public Pillow Fighting trend
4 featured examples from Nov 22, 2006 to Mar 25, 2008CategoryNaughty
Sexy Pillow Fight League
Is Pillow Fight Madness Being Exploited?
Disruptive innovation opportunity: Explore partnerships with existing sports entertainment companies to incorporate pillow fighting as a new and exciting form of entertainment.
CategoryNaughty
Virtual Pillowfights On Your Phone
The success of Pillowfight showcases the potential for mobile gaming to serve niche audiences with unique interests.
CategoryWorld
Pillow Fight Clubs
Now in Buenos Aires
Event planners can tap into the popularity of unconventional events like Pillow Fight Clubs to create engaging and participatory experiences for attendees.
CategoryUnique
Urban Playgrounds in 30 Cities
World Pillow Fight Day
Disruptive Innovation Opportunity: Design and manufacture innovative pillows and accessories specifically for public pillow fight events.
