If the thought of Cheerleaders, French Maids and Sexy Mademoiselles slugging it out in a rip roaring pillowfight gets you hot n' bothered then you've gotta check out Pillowfight - the game, for your mobile phone!
You can compete against other gamers through the i-Play Lounge and even win cool rewards.
"No longer just the domain of young uns' and university students, Pillowfight brings the age-old pastime to your mobile phone.
Way more sexy than your average slug-fest title, the jammy jolly lets you choose from a range of glam fighters - Cheerleader or French Maid, mademoiselle? You'll then take to the bar top and lob overstuffed linen at your equally gorgeous rival."
Implications - The digital platform allows for all kinds of niche demographics to be served, no matter how particular or strange their needs.