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Pillow Fight Clubs

Now in Buenos Aires

Earlier in the year we covered Pillow Fight Clubs, which had started in in San Francisco.

Now, the massive pillow fights have expanded all the way to Buenos Aires. The recent pillow fight took place at the square of the Planetario (Planetarium) on November 18th. Little by little the fighters arrived with pillows in their hands. They craftily lay on the grass, as if they were just relaxing of what was about to tire them out. Some ambulances, fire engines, cops and the press were getting to the area as if a real battle was about to begin. Some minutes after 5 p.m., the one thousand individuals who had gathered at the square couldn't wait for the order given by the megaphone guy and started fighting with their pillows.

Let's check those who, for some special reason, were the centre of attention: the one in a horse costume, the one dressed like a bride, and the one with a fluorescent t-shirt were “attacked” heavily. “Attack the one in a horse costume!” exclaimed some leader as if he were William Wallace. And everybody went to catch that character.

In a moment, one who did not know who to hit, had the brilliant idea of shouting “To the press!” And all the pillow bearers hit reporters, cameramen and photographers. Minute after minute the attendance was bigger and bigger. It was 6:30 p.m. in Buenos Aires and there were more than 3,000 persons fighting. It seemed it would never end. Suddenly, in order to put an end to the meeting, everybody celebrated throwing the pillows into the air. But some seconds later, it started over and it was wild. Marina Ponzi, who is 23 years of age and a student of social communication, was the organizer of the event and she told her personal experiences

You can find more exclusive pictures of the Pillow Fight at the Flickr of The Uncoolhunter.

Trend Themes
1. Pillow Fight Club Expansion - Pillow Fight Clubs are expanding to new cities and creating opportunities to build local communities around shared interests.
2. Unconventional Event Participation - Participating in unconventional events like Pillow Fight Clubs can help individuals find new ways to express themselves and connect with others.
3. Unique Branding Opportunities - Brands can sponsor Pillow Fight Clubs and other unconventional events to create memorable and unique marketing experiences.
Industry Implications
1. Event Planning - Event planners can tap into the popularity of unconventional events like Pillow Fight Clubs to create engaging and participatory experiences for attendees.
2. Marketing and Advertising - Marketing and advertising agencies can expand their services by helping brands sponsor and create memorable experiences at events like Pillow Fight Clubs.
3. Social Networking - Social networking platforms and apps can leverage unconventional events like Pillow Fight Clubs to promote new features and engage users in real-world experiences.
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