Trend cluster
Category

Flexible
Technology

Material advances open the door for flexibility.

Flexible PhonesFlexible Mobile PhonePaper-Thin, Flexible Battery

Trend

What is the Flexible Technology trend?

Flexible Technology: Flexible materials have been developed, although there have not been many implementations, likely due to cost and availability. Materials include: electronic displays including e-Paper. color OLED, and a paper-thin, flexible battery.

Many of these technologies are still on the bleeding edge, but the first companies to create flexible concepts will benefit from viral attention.

Trend themes

Themes within the Flexible Technology trend

Three behaviours holding the trend together
01

Flexible Display Technology

Companies would be wise to create commodities with consumer comfort in mind in order to have an edge over leading competitors.

02

Thin and Lightweight Batteries

Businesses should integrate an element of technology into all product designs to appeal to more consumers.

03

Electrowetting Technology

Innovation in mobile design can appeal to consumers looking for simplicity and unique aesthetics in their technology purchases.

Industry implications

What the Flexible Technology trend means for industry

Where the trend changes the playbook
For

Electronics

Flexible display and battery technology have the potential to revolutionize the electronics industry, with products such as flexible phones and watches.

For

Fashion

Flexible display technology can be incorporated into fashion accessories such as watches and jewelry to create unique, cutting-edge designs.

For

Energy

Thin and lightweight batteries can revolutionize the energy industry, with potential uses in powering smaller technologies and even paper airplanes.

Trend signals

Trend signals for Flexible Technology

Trend score 3.6 out of 10, from popularity 59%, activity 42%, freshness 8%.

Popularity59%
Activity42%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific