Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Boring
Reborn
Evolving beyond weather protection, hip umbrellas illustrate that boring staples ca.
3.9
Trend score
Trend
What is the Boring Reborn trend?
Boring Reborn: You’ll never forget to bring your umbrella again … especially when you have one that can predict the weather, play music or display digital photos.
These umbrellas demonstrate how everyday objects found in nearly every household can be turned into something that adds extra value, like providing information or entertainment.
There’s huge potential for umbrellas to be used as advertising mediums, particularly when they’re enhanced with eye-catching technologies. In regions where there’s a defined rainy season, you can get a lot of mileage out of “umbrellads”.
Trend themes
Themes within the Boring Reborn trend
Three behaviours holding the trend together01
Smart Objects
Everyday objects can be turned into something that adds extra value, like providing information or entertainment.
02
Personalization
Quirky umbrellas can be customized to fit individual preferences through downloaded images.
03
Integration of Technology
Umbrellas can incorporate technology to deliver new and exciting features, such as music, weather information, and browsing capabilities.
Industry implications
What the Boring Reborn trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can take advantage of opportunities to create and sell umbrellas enhanced with eye-catching technologies.
For
Advertising
There is a potential for umbrellas to be used as advertising mediums, particularly when they have been enhanced with eye-catching technologies.
For
Technology
Companies in the technology sector can integrate everyday objects with up-to-date tech and develop new combinations of gadgets or systems, like wearable technologies and smart home devices.
Trend signals
Trend signals for Boring Reborn
Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%.
Popularity52%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Boring Reborn trend
6 featured examples from May 10, 2006 to Jul 30, 2007CategoryUnique
My Day Electronic Paper Umbrella
Fashion companies can develop new lines of internet-connected accessories that allow users to personalize their items and provide opportunities for further customization and even…
CategoryUnique
Bumperella
Non Lethal Umbrella
Opportunity for design firms to develop innovative products that prioritize safety and user experience.
CategoryEco
Umbrella Predicts Rain
Ambient Umbrella Gives 12 Hour Warning
Consumer electronics companies can develop smart umbrellas and connected weather accessories.
CategoryUnique
Light Saber Umbrella
LED and Rain Protector Together at Last
Disruptive innovation opportunity: Integrate popular culture references into retail products to attract niche consumer groups.
CategoryTech
Music in the Rain
DAP Umbrella
The consumer electronics industry can further innovate by exploring products that incorporate audio technology in new and creative ways, such as umbrellas.
CategoryUnique
The Smart Umbrella
Flashes on Days it Will Rain (So You Don't Forget)
The development of intelligent, forecast-based accessories like the smart umbrella could disrupt the consumer goods industry, creating new opportunities for products that enhance…
