Category
Lifestyle
Performance Powders
Trend cluster
Category
BBQtastic
Innovation in a traditional (but sacred) category like BBQing has viral appeal.
4.1
Trend score
Trend
What is the BBQtastic trend?
BBQtastic: Barbecuing meals combines a hobby with a necessity; it comes socialization and enjoying the outdoors. It’s one of the rare forms of cooking to appeals to men; preparing the most masculine of foods (steak) while playing with dangerous goods (flames, sharp spears) and gadgets, raises the appeal.
Trend themes
Themes within the BBQtastic trend
Three behaviours holding the trend together01
Portable BBQs
Providing compact and portable BBQs for the urban dwellers who have limited space to enjoy outdoor cooking is a growing trend.
02
Eco-friendly Barbque
Businesses that can provide a wide range of environmentally friendly lifestyle products can appeal to a wide range of society's eco-conscious consumers who are inclined towards alternative energy and less pollution.
03
Unique BBQ designs
Consumer novelty is driving an increase in demand for unique and modern designs of BBQs for outdoor and indoor cooking.
Industry implications
What the BBQtastic trend means for industry
Where the trend changes the playbookFor
Outdoor recreation industry
Consumers who love outdoor activities such as camping and hiking are driving the growth of portable and lightweight BBQs for easy outdoor cooking.
For
Home and gardening industry
Homeowners are eager to invest in attractive and unique outdoor designs of BBQs that can liven up their patio and make their outdoor space feel stadium-like.
For
Eco-friendly products industry
Revealing offerings of eco-friendly BBQs that are made of sustainable materials, solar grills and hybrid grills are attractive for eco-conscious consumers who are looking for alternative energy powered grillings.
Trend signals
Trend signals for BBQtastic
Trend score 4.1 out of 10, from popularity 58%, activity 58%, freshness 8%.
Popularity58%
Activity58%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the BBQtastic trend
9 featured examples from Aug 10, 2006 to Aug 26, 2007CategoryAutos
BBQs as Art
Recycle Your Old Car Into A BBQ
The automotive industry can explore new possibilities in upcycling retired vehicles into functional items like BBQs.
CategoryArt & Design
Table Grill by Eva Solo
The outdoor cooking equipment industry can explore opportunities to develop and market compact, portable grilling solutions that cater to the needs of urban dwellers or individual…
CategoryLifestyle
Alternative Energy Barbecue
The Solar Grill
The solar grill's innovative technology presents a disruptive opportunity in the outdoor cooking equipment industry.
CategoryLifestyle
Portable BBQs
The BBQ Briefcase
The outdoor recreation industry can capitalize on the trend of portable BBQs by creating innovative and durable grilling solutions for camping, picnics, and other outdoor activiti…
CategoryAutos
Sizzling Barbichopper
Chopper with Barbecue Pit Sidecar
Opportunity to differentiate from competitors by offering mobile kitchens with innovative cooking features.
CategoryLifestyle
Balcony BBQ
The outdoor cooking appliances industry has the opportunity to tap into the growing demand for balcony BBQs and develop more space-saving grilling solutions.
CategoryUnique
MP3 BBQ Grill
Is Convergence Becoming Ridiculous?
Manufacturers of outdoor cooking equipment can improve product desirability by creating aesthetically pleasing, functional and entertaining equipment.
CategoryLifestyle
Qbags
Tin Bags with Window Open Up New BBQ Possibilities
Qbags is relevant to the outdoor living industry that includes backyard design and furnishing, landscaping, and outdoor recreation, presenting new opportunities for collaboration…
CategoryUnique
Artistic BBQs
Burn Your Burger in Style
The outdoor living and furniture industry can capitalize on the trend of incorporating art and design into outdoor grills and kitchens.
