Innovation in a traditional (but sacred) category like BBQing has viral appeal
Implications - Barbecuing meals combines a hobby with a necessity; it comes socialization and enjoying the outdoors. It’s one of the rare forms of cooking to appeals to men; preparing the most masculine of foods (steak) while playing with dangerous goods (flames, sharp spears) and gadgets, raises the appeal.
Trend Themes
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Portable Bbqs — Providing compact and portable BBQs for the urban dwellers who have limited space to enjoy outdoor cooking is a growing trend.
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Eco-friendly Barbque — Businesses that can provide a wide range of environmentally friendly lifestyle products can appeal to a wide range of society's eco-conscious consumers who are inclined towards alternative energy and less pollution.
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Unique BBQ Designs — Consumer novelty is driving an increase in demand for unique and modern designs of BBQs for outdoor and indoor cooking.
Industry Implications
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Outdoor Recreation Industry — Consumers who love outdoor activities such as camping and hiking are driving the growth of portable and lightweight BBQs for easy outdoor cooking.
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Home and Gardening Industry — Homeowners are eager to invest in attractive and unique outdoor designs of BBQs that can liven up their patio and make their outdoor space feel stadium-like.
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Eco-friendly Products Industry — Revealing offerings of eco-friendly BBQs that are made of sustainable materials, solar grills and hybrid grills are attractive for eco-conscious consumers who are looking for alternative energy powered grillings.
