Category
Business
Errand Leisure
Trend cluster
Category
Spirit
Reinvention
The world of vodka is providing us with viral examples of beverage reinvention.
5.6
Trend score
Trend
What is the Spirit Reinvention trend?
Spirit Reinvention: As one of the world’s most popular distilled beverages, vodka is a product in which companies must infuse with novelty or superior branding to ensure their product rises above the rest. Innovative packaging, high end additives or unique attributes can help them gain appeal over the masses. These novel vodka beverage ideas represent how an internationally common good can rise above the competition if the right marketing angle or packaging approach is taken.
Trend themes
Themes within the Spirit Reinvention trend
Three behaviours holding the trend together01
Personalization of Vodka Packaging
Customized vodka bottles and specialized packaging can help companies to differentiate their products within a crowded vodka market.
02
Incorporation of Non-alcoholic Beverages
Incorporating non-alcoholic beverages, such as energy drinks, into alcoholic cocktails is a trend that appeals to younger, trend-focused consumers.
03
Charitable Alcohol Marketing
Promoting a charitable aspect of a new product or a local area can help build consumer goodwill and drive sales.
Industry implications
What the Spirit Reinvention trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
The alco-beverage industry has become highly competitive in recent years and companies need to find ways to stand out from the crowd.
For
Food & Beverage Packaging
Specialized packaging can help to differentiate vodka brands and their products and catch the consumer's eye.
For
Luxury Goods
Companies are pushing the limits on what is considered luxury in alcohol, finding new ways to add value and appeal to high-end consumers.
Trend signals
Trend signals for Spirit Reinvention
Trend score 5.6 out of 10, from popularity 75%, activity 85%, freshness 8%.
Popularity75%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Spirit Reinvention trend
9 featured examples from Nov 9, 2006 to Sep 18, 2007CategoryNaughty
Energy Vodka
P.I.N.K. Vodka is Infused With Caffeine & Guarana
Innovative opportunities abound in the alcohol industry with various options such as caffeinated, color and flavor infused drinks.
CategoryUnique
Luxury Liquor Secrets
Gold Flakes Vodka Has the Midas Touch
With the rise of rare and uncommon ingredients, manufacturers must reinvent their product development strategies to keep up with changing consumer demands and preferences.
CategoryLifestyle
Diamond Filtered Vodka
£540,000 A Bottle
Innovative ideas such as diamond filtration and customizable bottles can create a distinct brand differentiation in a highly competitive alcohol market to target a high-end, luxur…
CategoryLifestyle
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Alcoholic beverage manufacturers can create light and low-alcohol products using disguised packaging and attractive pricing to target consumers seeking healthier options.
CategoryLifestyle
Sparkling Vodka
The Champagne of Vodkas
Opportunity for the alcohol industry to create mixed ingredient cocktails that appeal to the young urban consumer.
CategoryUnique
Booze Yourself Beautiful
VeeV Acai Spirit
Developing innovative spirits and beverages that cater to health-conscious consumers.
CategoryLifestyle
Limited Edition Flavor
Absolut New Orleans
Companies can create 'local' alcohol that reflects the vibe of a particular area.
CategoryLifestyle
Energy Enhanced Vodka
The New Vodka & Red Bull
Disruptive innovation opportunity for alcohol manufacturers to create energy-enhanced beverages that cater to consumers seeking alternative drink options.
CategoryLifestyle
Stuffed Olives
Chopin Vodka Adds Flavour Signature Martinis
Opportunity for alcoholic beverage companies to innovate by introducing unique garnishes and flavors that elevate the cocktail experience.
