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Offbeat Beverages

Unconventionally flavored drinks provide alternative tastes for experimentation

Implications - Consumers are constantly on the lookout for unique experiences. Indulging in offbeat flavors not only revives the senses to give a sense of novelty, but in addition, gives people a story to talk about as well as a way to stand out. As such, sodas are no longer limited to classic cola flavors; they now include black licorice, cucumber, wine and “perspiration." Other sodas offer functionality such as metabolic increases and self-cooling.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
43,599 Total Clicks
Oct 06 - Nov 07
Warm
InventionsLifestyleDrinkingUnique
Featured Examples
Calorie-Burning Sodas - The Enviga Soft Drink Will Cut Out The Gym Factor
SCORE 5.3
Warm 7,398 Clicks Pub: Oct 15, 06
Calorie-Burning Sodas
The Enviga Soft Drink Will Cut Out The Gym Factor
Enviga is a breakthrough calorie burning soft drink that lives by the slogan, "Be Positive. Drink Negative." It's being promoted by Coca Cola, so you're going to hear a lot about it starting early in… [More]
Video Game Fuel - Mountain Dew to Release Special Soda for Halo 3
SCORE 5.3
Warm 7,524 Clicks Pub: Apr 16, 07
Video Game Fuel
Mountain Dew to Release Special Soda for Halo 3
According to AdAge, Pepsi Inc has plans to launch a caffeine-laced version of Mountain Dew as a "game fuel" and in sync with the August release of Halo 3, the new title for XBox 360. Associating a product… [More]
Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan
SCORE 3.6
Mild 12,733 Clicks Pub: Jul 31, 07
Ice Cucumber Soda
Pepsi's Veggie Pop Gets Big in Japan
In a few weeks Pepsi sold out of 4.8 million bottles of the beverage, then rather than cranking out more they killed production. It seems that fad flavors are the norm in Japan and Pepsi had already gotten… [More]
Eco Energy Drink - Steaz Energy Soda
SCORE 4.1
Average 6,489 Clicks Pub: Jan 29, 07
Eco Energy Drink
Steaz Energy Soda
Everyone is so worried about ‘going green’ these days. What about those worried about just going, relying on their heavily caffeinated concoctions of frappa-whatevers and grande-whatnots? In the growing… [More]
Computer Geek Sodas - Microsoft Takes Over the Carbonated Drink Sector
SCORE 3.2
Mild 4,512 Clicks Pub: Mar 7, 07
Computer Geek Sodas
Microsoft Takes Over the Carbonated Drink Sector
Microsoft is not in enough businesses, so they have decided to move into soda. The new Microsoft soda isn't available in stores, but you could lock down one of these drinks if you get a chance to visit… [More]
Football-Flavored Soda - NFL Inpires Jones
SCORE 2.4
Untested 4,943 Clicks Pub: Oct 3, 07
Football-Flavored Soda
NFL Inpires Jones
Just in time for the NFL season, Jones Soda Co. has released their limited edition football-inspired flavours including Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet… [More]
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