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Offbeat Beverages

Unconventionally flavored drinks provide alternative tastes for experimentation

Implications - Consumers are constantly on the lookout for unique experiences. Indulging in offbeat flavors not only revives the senses to give a sense of novelty, but in addition, gives people a story to talk about as well as a way to stand out. As such, sodas are no longer limited to classic cola flavors; they now include black licorice, cucumber, wine and “perspiration." Other sodas offer functionality such as metabolic increases and self-cooling.

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 43,822 Total Clicks

Date Range: Oct 06 - Nov 07

Trending: Warm

Consumer Insight Topics: Inventions Lifestyle Drinking Unique

Featured Examples

Calorie-Burning Sodas - The Enviga Soft Drink Will Cut Out The Gym Factor

SCORE 5.3

Warm 7,411 Clicks Pub: Oct 15, 06

Calorie-Burning Sodas

The Enviga Soft Drink Will Cut Out The Gym Factor

Enviga is a breakthrough calorie burning soft drink that lives by the slogan, "Be Positive. Drink Negative." It's being promoted by Coca Cola, so you're going to hear a lot about it starting early in… [More]

Video Game Fuel - Mountain Dew to Release Special Soda for Halo 3

SCORE 5.3

Warm 7,555 Clicks Pub: Apr 16, 07

Video Game Fuel

Mountain Dew to Release Special Soda for Halo 3

According to AdAge, Pepsi Inc has plans to launch a caffeine-laced version of Mountain Dew as a "game fuel" and in sync with the August release of Halo 3, the new title for XBox 360. Associating a product… [More]

Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan

SCORE 3.6

Mild 12,831 Clicks Pub: Jul 31, 07

Ice Cucumber Soda

Pepsi's Veggie Pop Gets Big in Japan

In a few weeks Pepsi sold out of 4.8 million bottles of the beverage, then rather than cranking out more they killed production. It seems that fad flavors are the norm in Japan and Pepsi had already gotten… [More]

SCORE 4.1

Average 6,501 Clicks Pub: Jan 29, 07

Eco Energy Drink

Steaz Energy Soda

Everyone is so worried about â€˜going greenâ€™ these days. What about those worried about just going, relying on their heavily caffeinated concoctions of frappa-whatevers and grande-whatnots? In the growing… [More]

Computer Geek Sodas - Microsoft Takes Over the Carbonated Drink Sector

SCORE 3.2

Mild 4,536 Clicks Pub: Mar 7, 07

Computer Geek Sodas

Microsoft Takes Over the Carbonated Drink Sector

Microsoft is not in enough businesses, so they have decided to move into soda. The new Microsoft soda isn't available in stores, but you could lock down one of these drinks if you get a chance to visit… [More]

Football-Flavored Soda - NFL Inpires Jones

SCORE 2.4

Untested 4,988 Clicks Pub: Oct 3, 07

Football-Flavored Soda

NFL Inpires Jones

Just in time for the NFL season, Jones Soda Co. has released their limited edition football-inspired flavours including Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet… [More]