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Pink Marketing

More big brands are choosing to go pink for Breast Cancer Awareness

Implications - "Pink marketing" has become ubiquitous for Breast Cancer Awareness, and the Breast Cancer campaign has become a pop-culture symbol as younger generations catch on and want to participate in the now mainstream movement. Many brands are joining in to create niche products that promote the pink ribbon cause. The combination of cause marketing and fashion is still a relatively new concept (launching in the early 1990s with the AIDS red ribbon). Future marketers might consider what other industries can be partnered with to promote their cause.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
15 Featured, 27 Examples:
982,629 Total Clicks
Date Range:
Aug 07 — Sep 09
Trending:
Warm

Featured Examples

play_circle_filled Ford Targets Sally
Ford Targets Sally
Warriors in Pink 2008 Mustang For Breast Cancer
Ford Motors is joining forces with breast cancer researchers to release a limited edition Mustang GT later this summer. The auto manufacturers are hoping that their latest marketing approach will capture… MORE
Couture Pasties for Cancer
Couture Pasties for Cancer
Gothfox Gets Playful With Young Women's Awareness
While the pink ribbon is recognized as the traditional emblem of breast cancer awareness, there is nothing traditional about these couture breast cancer nipple pasties. The pink ribbons lined with glittering… MORE
Pink On The Green
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
Birdie Girl Golf is an retailer that sells all sorts of golf equipment for those women who enjoy a good round on the greens. They're donated $50 from each $150 Rethink golf stand bag sold towards the Rethink… MORE
Haute Heels for a Cause
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
The Salvatore Ferragamo Pink Collection is the product of a joint effort between the designer and the Breast Cancer Foundation for Breast Cancer Awareness month. As a means to raise funds for breast… MORE
Ford & Microsoft Team For Breast Cancer
Ford & Microsoft Team For Breast Cancer
Pink Zune
October is Breast Cancer Awareness month, and we've seen a huge collection of businesses using the opportunity to offer products and services for the cause. Joining the array of pink products on the market… MORE
Pink For Breast Cancer
Pink For Breast Cancer
Jell-O & CoolWhip Get Krafty
Kraft Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O… MORE
The Return of Pink
The Return of Pink
10 Pink Products for Breast Cancer
October is National Breast Cancer Awareness Month, which aims to raise awareness of breast cancer and support breast cancer-related organizations. Virtually every company has pink products to show their… MORE
Charitable Workouts
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
Cybex International has recently released a pink treadmill for this October’s breast cancer awareness month. The treadmill itself logs miles and 10 cents of every mile logged in October 2009 will go… MORE
Golf Gear for Breast Cancer
Golf Gear for Breast Cancer
Pink on the Green, Just Not At Ryder Cup
With the Ryder Cup on right now, and with breast cancer awareness month coming up in October, we thought it was a good time to show you some of the best pink golf gear. Proceeds from these pink clubs… MORE
Pink Taxis (FOLLOW-UP)
Pink Taxis (FOLLOW-UP)
Breast Cancer Awareness Month In Iceland
Hreyfill, a taxi station in Reykjavik, Iceland has decided to drive under pink taxi signs this month. The aim is to raise awareness of breast cancer as October has been declared "Breast Cancer Awareness… MORE
play_circle_filled Toolkits for Women
Toolkits for Women
Fix your Car and Fight Breast Cancer
I remember the song “Papa’s Got a Brand New Bag,” but now, apparently, so does Momma with this Little Pink Toolkit. It has everything a trendy fashionista needs to fix those nagging loose ends around the… MORE
Breast Cancer Fashion Accessories
Breast Cancer Fashion Accessories
Pink Knot Hat by Philip Treacy
It’s nice to see that fashion designers are joining celebrities such as Christina Applegate, Amy Winehouse and Jennifer Aniston in spreading awareness and raising funds for breast cancer. Renowned hat… MORE
Breast Cancer Campaign Filofox Leather Organiser
Breast Cancer Campaign Filofox Leather Organiser
For decades, Filofax has been known to keep their classical designs and coservative patterns. Maybe this is one of the reasons why they have gained a solid reputation. They have maintained their classy… MORE
Glassware for the Cure
Glassware for the Cure
Proceeds from Riedel Breast Cancer Glasses Will Go to Charity
Although I drink wine, I don’t know much about wine or wine glasses. These Riedel breast cancer glasses, however, are from the glass-making experts Riedel, who have been in the industry for 250 years.… MORE
Pink is the New Christ
Pink is the New Christ
Rio's 'Cristo Redentor' Goes Pink for Breast Cancer
Brazil’s famous Cristo Redentor (Christ the redeemer) statue in Rio de Janeiro has gone pink to raise awareness of breast cancer. The city’s authorities have illuminated the famous landmark in pink… MORE

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Naked Celebs For Breast Cancer
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Bird-Inspired Wine Decanters
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Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Natalie Imbruglia with Sass & Bride
Ultra Compact Treadmill Folds Into 10 Inches
Ultra Compact Treadmill Folds Into 10 Inches
Evolve Foldaway Treadmill
Portable Treadmill Workstation
Portable Treadmill Workstation
The StepDesk
play_circle_filled Treadmill in a Hot Tub
Treadmill in a Hot Tub
Hydro Physio Lifeststyle
Pink Nail Polish For BCA
Pink Nail Polish For BCA
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FTBC
play_circle_filled Gold Tennis Rackets For Charity
Gold Tennis Rackets For Charity
Wilson Rackets Support Breast Cancer
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Fashionista Gardening Tools
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Designer Toolbelts
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Snap-Apart Toolkit
MLB and Louisville supports Breast Cancer with Pink Bats
MLB and Louisville supports Breast Cancer with Pink Bats