Pink Marketing

More big brands are choosing to go pink for Breast Cancer Awareness

Implications - "Pink marketing" has become ubiquitous for Breast Cancer Awareness, and the Breast Cancer campaign has become a pop-culture symbol as younger generations catch on and want to participate in the now mainstream movement. Many brands are joining in to create niche products that promote the pink ribbon cause. The combination of cause marketing and fashion is still a relatively new concept (launching in the early 1990s with the AIDS red ribbon). Future marketers might consider what other industries can be partnered with to promote their cause.
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210,826 Total Clicks
Aug 07 - Sep 09
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Featured Examples
Ford Targets Sally - Warriors in Pink 2008 Mustang For Breast Cancer
SCORE 6.5
Warm 11,661 Clicks Pub: Aug 13, 07
Ford Targets Sally
Warriors in Pink 2008 Mustang For Breast Cancer
Ford Motors is joining forces with breast cancer researchers to release a limited edition Mustang GT later this summer. The auto manufacturers are hoping that their latest marketing approach will capture… [More]
Couture Pasties for Cancer - Gothfox Gets Playful With Young Women's Awareness
SCORE 3
Mild 14,461 Clicks Pub: Apr 25, 09
Couture Pasties for Cancer
Gothfox Gets Playful With Young Women's Awareness
While the pink ribbon is recognized as the traditional emblem of breast cancer awareness, there is nothing traditional about these couture breast cancer nipple pasties. The pink ribbons lined with glittering… [More]
Pink On The Green - Birdie Girl Golf Rethinks Breast Cancer
SCORE 2.8
Mild 5,550 Clicks Pub: Oct 11, 07
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
Birdie Girl Golf is an retailer that sells all sorts of golf equipment for those women who enjoy a good round on the greens. They're donated $50 from each $150 Rethink golf stand bag sold towards the Rethink… [More]
Haute Heels for a Cause - The Salvatore Ferragamo Pink Collection for Breast Cancer Research
SCORE 3.3
Mild 7,370 Clicks Pub: Sep 24, 09
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
The Salvatore Ferragamo Pink Collection is the product of a joint effort between the designer and the Breast Cancer Foundation for Breast Cancer Awareness month. As a means to raise funds for breast… [More]
Ford & Microsoft Team For Breast Cancer - Pink Zune
SCORE 3.9
Mild 3,808 Clicks Pub: Oct 20, 07
Ford & Microsoft Team For Breast Cancer
Pink Zune
October is Breast Cancer Awareness month, and we've seen a huge collection of businesses using the opportunity to offer products and services for the cause. Joining the array of pink products on the market… [More]
Pink For Breast Cancer - Jell-O & CoolWhip Get Krafty
SCORE 3.4
Mild 4,835 Clicks Pub: Oct 8, 07
Pink For Breast Cancer
Jell-O & CoolWhip Get Krafty
Kraft Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O… [More]
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