Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pink
Marketing
More big brands are choosing to go pink for Breast Cancer Awareness.
3.8
Trend score
Trend
What is the Pink Marketing trend?
Pink Marketing: "Pink marketing" has become ubiquitous for Breast Cancer Awareness, and the Breast Cancer campaign has become a pop-culture symbol as younger generations catch on and want to participate in the now mainstream movement. Many brands are joining in to create niche products that promote the pink ribbon cause. The combination of cause marketing and fashion is still a relatively new concept (launching in the early 1990s with the AIDS red ribbon). Future marketers might consider what other industries can be partnered with to promote their cause.
Trend themes
Themes within the Pink Marketing trend
Three behaviours holding the trend together01
Cause Marketing
The combination of cause marketing and fashion is still a relatively new concept, launching in the early 1990s with the AIDS red ribbon, and has become increasingly popular, presenting opportunities for businesses to use their products for advocacy.
02
Pink Products
Many companies realize that corporate social responsibility is high on consumer's minds and use pink products to show support for breast cancer awareness, presenting opportunities for businesses to engage with consumers by promoting a good cause through their work.
03
Collaborations
Collaborations between different industries such as automotive and fashion, or electronics and charity, are becoming increasingly popular for promoting awareness and raising funds for breast cancer, presenting opportunities for businesses to partner with organizations in different industries for advocacy.
Industry implications
What the Pink Marketing trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion industry can fundraise and raise awareness by creating pink products, designing advocacy products, or collaborating with other industries on products for promotion.
For
Automotive
The automotive industry can engage with consumers and fundraise for breast cancer by creating custom or limited edition vehicles, partnering with foundations for research and advocacy or promoting safe-driving initiatives.
For
Technology
Technology companies can engage with consumers and fundraise for breast cancer by creating pink products, donating a percentage of sales or partnering with foundations for research and advocacy.
Trend signals
Trend signals for Pink Marketing
Trend score 3.8 out of 10, from popularity 46%, activity 61%, freshness 8%.
Popularity46%
Activity61%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pink Marketing trend
14 featured examples from Feb 6, 2007 to Oct 10, 2009CategoryAutos
Ford Targets Sally
Warriors in Pink 2008 Mustang For Breast Cancer
The automotive industry can innovate by creating more cause-related marketing campaigns that align with their values and resonate with their target audience.
CategoryNaughty
Couture Pasties for Cancer
Gothfox Gets Playful With Young Women's Awareness
Fashion brands can tap into the demand for fashionable breast cancer awareness products.
CategoryLifestyle
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
Sporting goods retailers can capitalize on socially-responsible products and gender-inclusive designs to appeal to more consumers and differentiate themselves from competitors.
CategoryFashion
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
Fashion brands partnering with charitable organizations to create special collections.
CategoryTech
Ford & Microsoft Team For Breast Cancer
Pink Zune
Opportunity for consumer electronics companies to collaborate with charities and create limited edition products that support a cause.
CategoryLifestyle
Pink For Breast Cancer
Jell-O & CoolWhip Get Krafty
Explore opportunities to create pink-themed products or campaigns in the food and beverage industry.
CategorySocial Good
The Return of Pink
10 Pink Products for Breast Cancer
Companies in the consumer goods industry can create pink products that support breast cancer awareness and donate a portion of the profits towards related charities.
CategoryLifestyle
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
Fitness equipment manufacturers are teaming up with non-profit organizations to create charitable products and campaigns that appeal to fitness enthusiasts and socially conscious…
CategorySocial Good
Golf Gear for Breast Cancer
Pink on the Green, Just Not At Ryder Cup
Opportunities for golf equipment companies to support breast cancer awareness and gain market share through the creation of pink golf gear lines and charitable partnerships.
CategorySocial Good
Pink Taxis (FOLLOW-UP)
Breast Cancer Awareness Month In Iceland
Taxi companies can leverage their visibility and reach to raise awareness and support for breast cancer research and prevention.
CategorySocial Good
Toolkits for Women
Fix your Car and Fight Breast Cancer
Opportunity for disruptive innovation in the home improvement industry to cater to consumers seeking fashionable and stylish tools.
CategorySocial Good
Breast Cancer Campaign Filofox Leather Organiser
This industry has the opportunity to incorporate innovative designs and cause marketing strategies to attract customers and stay competitive.
CategoryLifestyle
Glassware for the Cure
Proceeds from Riedel Breast Cancer Glasses Will Go to Charity
The glassware industry can explore creating specialty products to support charitable causes and increase brand loyalty.
CategorySocial Good
Pink is the New Christ
Rio's 'Cristo Redentor' Goes Pink for Breast Cancer
Charities and non-profit organizations can leverage charity events and initiatives to raise awareness of their causes and to secure funding.
