Category
Fashion
Crown Care
Trend cluster
Category
Digital
Beauty
Cosmetic simulation, imagine adjustment and digital beauty detection are changing.
6.1
Trend score
Trend
What is the Digital Beauty trend?
Digital Beauty: As we continue to strive for beauty and body perfection, it’s no wonder plastic surgery is a fast-growing beauty trend. Over 10 million cosmetic surgery procedures are performed each year in the U.S. alone, and that number is rising sharply. While marketers have long tapped into human insecurities, virtual makeover software and improved surgical technologies allow us to make even more drastic “improvements”.
Trend themes
Themes within the Digital Beauty trend
Three behaviours holding the trend together01
Virtual Makeover Software
Improved surgical technologies and virtual makeover software allow for even more drastic cosmetic improvements without the need for physical procedures.
02
Facial Beauty Detection Software
The development of facial measurement software that can determine levels of attractiveness can offer potential business opportunities in the entertainment, cosmetics, and plastic surgery industries.
03
High-Definition Makeup
As visual technology shifts towards high-definition, makeup artists and producers are introducing new products designed to provide the perfect look in close-up situations.
Industry implications
What the Digital Beauty trend means for industry
Where the trend changes the playbookFor
Cosmetics
The cosmetic industry can benefit from the development of virtual makeup software and high-definition makeup designed for close-up situations.
For
Plastic Surgery
Facial beauty detection software can provide potential opportunities for plastic surgery to improve, while virtual surgery experimentation offers a safer and easier way for people to explore possibilities.
For
Entertainment
The entertainment industry can take advantage of facial beauty detection software to improve casting, while high-definition makeup can provide a flawless look for on-screen actors and actresses.
Trend signals
Trend signals for Digital Beauty
Trend score 6.1 out of 10, from popularity 84%, activity 92%, freshness 8%.
Popularity84%
Activity92%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
South America
Evidence
Examples of the Digital Beauty trend
11 featured examples from Mar 24, 2007 to Oct 4, 2009CategoryPop Culture
Exposing Airbrushing
Excessive Before and After Pictures
Opportunity to redefine beauty standards and promote inclusivity through authentic representation and ethical practices.
CategoryTech
Digital Photo Doctors
Manpreet Ahuja Shows His Celebrity Retouching Skills
The photography industry can benefit from incorporating digital photo editing techniques to offer enhanced services to clients.
CategoryPop Culture
Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel
The fashion industry can benefit from a shift towards a focus on natural and diverse bodies, moving away from conventional beauty standards and the use of photoshop in advertiseme…
CategoryLifestyle
Virtual Surgery Experimentations
MyBodyPart.com Performs Plastic Surgery Without The Knife
Cosmetic surgery industry could develop and implement advanced virtual surgery software to enhance consultations, minimize risk, and better anticipate customer satisfaction.
CategoryTech
Photo Retouching Studios
iWanex Features Before & Afters of Hollywood Stars
The Beauty and Personal Care industry can leverage the Authentic Beauty Movement and demand for transparency to create products that empower consumers to embrace their natural bea…
CategoryLifestyle
550% More People Retouching Photos
Photoshopped Faces Becoming The Norm
The growing demand for photo retouching creates opportunities for businesses that specialize in offering editing services.
CategoryFashion
Airbrush Arguments
Kate Winslet Protests Wrinkle Removal in Magazines
Disruptive innovation opportunity: Creating inclusive and diverse fashion and beauty campaigns that feature realistic and diverse models, embracing authenticity and body positivit…
CategoryTech
Computers Can Now Say If Your Face Is Beautiful or Not
Opportunities exist for movie and TV studios to use AI-based beauty technology in casting and makeup departments.
CategoryFashion
Airbrushed Makeup
Hardware-Intensive Beauty Uses Tricks of the Fashion Trade
The beauty industry could expand its offering by incorporating airbrush-applied makeup as a new technique in makeup application.
CategoryFashion
Time-Lapse Cosmetics
Bradly Brown's Animated Before and After Makeup Transition
The beauty industry can use time-lapse videos and virtual makeup try-on apps to offer interactive and engaging experiences for customers, potentially increasing sales and brand lo…
CategoryFashion
Mainstream Hi-Def Makeup
MAC Introduces Cosmetics Designed for HDTV
Cosmetic companies can benefit from creating products that cater to the needs of high-definition technology users.
