Inspired by backstage fashion show techniques, many women are now using airbrush-applied cosmetics. There are a number of companies offering the equipment: an airbrush (a micro-mini paint gun), the paint cup, and the compressor to run it as well as the make-up. Stay up late and watch network TV, you’ll probably see an ad for the stuff.
The professional, and highly rated Temptu Airbrush Intro Kit runs about $570, but they’re working on a less bulky, and presumably less expensive, starter set.
Aside from facial makeup, the cosmetic techniques can be used to fake tans or cover tattoos.
Key Themes Behind This Trend
- Airbrush-applied Cosmetics
- Offering airbrush-applied makeup for special occasions or everyday looks could create a new stream of revenue for beauty salons and retailers.
- DIY Airbrushed Makeup Kits
- Developing and marketing affordable airbrush makeup starter kits for personal use could provide a disruptive innovation opportunity for cosmetic brands.
- Airbrush Tattoo Cover-up Services
- Providing airbrush makeup services specifically for covering tattoos could create a unique selling proposition for tattoo parlors and salons.
Where This Applies
- Beauty
- The beauty industry could expand its offering by incorporating airbrush-applied makeup as a new technique in makeup application.
- Cosmetics
- Cosmetic brands can take advantage of the trend towards airbrush-applied makeup and create their own airbrush makeup product line.
- Tattoo
- Tattoo parlors and salons can diversify their services by providing airbrush makeup services for tattoo cover-ups.
